April Wu

China Market Strategy

July 16, 2014

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Top 10 Fashion Brands Expanding In China 2014

A guide including infographics, on the top fashion retail expanders in China for the first half of 2014.

The e-commerce boom is changing how retailers develop their global expansion plans. According to a brand research report from Linkshop.com.cn(联商网), we see the fastest growing international fast-fashion companies in China first half of 2014. Their networks have been gradually moving to 3-4 tier cities, such as Foshan(佛山), Xiangyang(襄阳), Wenling(温岭), Wuxi(无锡), Linyi(临沂), Weifang City(潍坊). It’s a big challenge for local brand owners to keep up with these aggressive competitors.

1. UNIQLO (优衣库) Japan

UNIQLO dominates over the local markets, opening 32 stores within 6 months. Uniqlo even opened 8 new stores in a single day, in May. As of 6/30, UNIQLO has 289 stores in China.

Uniqlo new stores 2014

 2. H&M Sweden

Sweden apparel brand, H&M, has opened 24 new stores so far. H&M plans to keep adding 4 new stores a month in average. So far, it has 209 stores.

H&M new stores China 2014

 3. ZARA Spain

ZARA has only opened two news stores as of the end of June. ZARA is obviously slowing down its expansion plan. As of 6/30, it has 145 stores.

Zara new stores China 2014

4. MUJI(无印良品) Japan

MUJI, selling a variety of household and consumer goods, has opened 8 stores in China so far. By the end of June, Muji has 108 stores in mainland China.

Muji new stores China 2014


GAP has opened 4 new stores as of the end of April. It has 83 stores in total.

Gap new stores China 2014

 6. MANGO Spain

MANGO, a Spain clothing retail company, has opened 2 stores in China as of May 2014. As of 6/30, it has a total of 129 stores.

Mango new stores China 2014

 7. C&A Dutch

Dutch chain fashion retail clothing store, C&A, has opened 4 news stores this year, and has 61 stores in total.

C&A new stores China 2014

 8. UR

UR has opened  6 new stores, with 37 stores total in China.

UR new stores China 2014

 9. New Look UK

UK fast fashion brand, New look, just entered China this February. The market newcomer has already opened 12 stores within 5 months, showing its fast-growing, ambitious expansion strategy.

New Look new stores China 2014

 10. Forever 21 USA

Forever 21 has opened only one store in Wuhan as of May 2014. It has 4 stores total in mainland China

Forever 21 new stores China 2014

Original Source

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