April Wu

China Market Strategy

November 3, 2015

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Top 10 China B2C E-commerce Sites 2015

Since Double Eleven Shopping Festival is coming, most retail brands are so prepared to join this year’s event. Brand owners not only offer discounts in ecommerce sites to attract consumers, but also set up experience areas in physical stores where people can feel the products in hands and purchase online/offline at special prices set for the event. It’s big sales holiday for most famous ecommerce platforms in China.

Below is the ranking of top 10 ecommerce sites in China in 2015 published by China e-Business Research Center.(中国电子商务研究中心) The new study indicates that Tmall was number one among all Chinese B2C retail websites for 2013. The site accounts for a 50.4% share of the B2C online retail market in China, followed by 20.7% of JD and 5.7% of Suning. Following No.4 to No.10 are Tencent (5.4%)、Vip(2.6%)、Amazon China(2.3%)、Dangdang (1.9%)、Gome(1.7%)、YHD(1.6%)、Vancl(0.8%).

 No.1  Tmall.com天猫商城  TB1BOzhJVXXXXXnXVXXXXXXXXXX-190-153
 No.2  JD.com京东商城  jd
 No.3  Suning.com苏宁易购  suning
 No.4  Tencent腾讯电商QQ网购易迅网  buyqq易迅網
 No.5  Vip.com唯品会  vip
 No.6  Amazon亚马逊中国  amazon.cn
 No.7  dangdang.com当当网  dangdang
 No.8  gome.com.cn国美在线  gomelogo
 No.9  yhd.com 1号店  yhd
 No.10  vancl凡客诚品  vancl

























2015 China B2C E-Commerce Market Research   (2015 年(上)中国电子商务市场数据 监测报告)