Edward Eng

Business Development Manager

December 5, 2013

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Why SNO Is The New SEO For Retailers

An 8 minute presentation by Edward Eng.

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Presentation Summary

The advent of the internet gave way to a flood of websites which created the sudden need for powerful SEO ( Search Engine Optimization ) strategies, but as trends show retailers shifting their focus back to physical store networks, a new offline strategy is being embraced by retailers, SNO. In this getchee-8 presentation Edward Eng introduces the SNO concept and explains how retailers can start using it to update and enhance their retail strategies.

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Chris Hubbard

@chriswhubbard Market Strategy

August 9, 2013

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Video – Finding Analog Stores Within Your Network.

Using the Kiwi analog store finder.

The analog store finder allows you to quickly identify trade areas within your existing store network that have a strong correlation to a potential site location you are considering. This on-the-fly analysis uses spatial analysis and underlying demographic, point of interest, and competitor data to find correlations.

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Chris Hubbard

@chriswhubbard Market Strategy

August 9, 2013

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Video – Managing Retail Locations With Kiwi

Using the Kiwi location management feature.

The location manager allows you to manage your store locations and keep better records. Effectively managing the locations of your stores will enable you to perform spatial analyses to discover new market opportunities.

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Chris Hubbard

@chriswhubbard Market Strategy

August 9, 2013

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Video – Exploring New Markets With Kiwi

Using the Kiwi market explorer feature.

The market explorer is a smart search function that allows you to find square kilometer grids or districts matching your business needs. It enables you to quickly find market gaps that align to your target customer requirements.

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Chris Hubbard

@chriswhubbard Market Strategy

August 9, 2013

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Video – Using A Mobile App For Network Planning

An introduction to Mobile Contribution.

Through the use of mobile devices, mobile contribution empowers your field teams to contribute location-based information to a centralized database for better record-keeping, reporting, and additional spatial analyses.

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