Joshua Roberts

Creative Director

November 28, 2012

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Online Strategies for Retailers in China

An online store may be essential for retailers in China.

Coach has been a rising star in the Chinese market. For the first half of this year, the affordable luxury brand has become the third best-selling brand with reported annual growth of 60%. The company has recently launched an online store on its Chinese website.

“The launch of our official online store is a major milestone in Coach’s history, underlining our confidence and unswerving commitment to this growing market,” said Jonathan Seliger, president and chief executive officer of Coach China. Coach expects the site will be more engaging with local consumers, and provide better brand image control and messaging.

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