Kenny Lee

VP, PMDO

November 22, 2013

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How Big Data & Social Media Are Changing Retail

Plus - Ways retailers can track social data and examples of successful execution.

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Big data and social media have a powerful relationship. Not only are both highly discussed online, they are of particular interest to modern retailers as they look for strategy insights. As big data and social media begin to merge, they are changing the ways retailers look to leverage their value. 

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Chris Hubbard

@chriswhubbard Market Strategy

November 8, 2013

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8 Twitters Retailers In China Should Follow

#FollowFriday Twitter suggestions for retailers in China.

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There are plenty of Chinese social networks retailers in China should be paying attention to, but Twitter is still a powerful place to discover both business and cultural news and events in China. And with Twitter’s successful IPO recently debuting on the New York Stock Exchange you can expect them to be on the radar for some time to come. I’ve been using my own twitter account for years now to follow various China related topics and can recommend the following “Tweeters” to those who are looking to expand their “Twitter-verse” on #followfriday.

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Chris Hubbard

@chriswhubbard Market Strategy

October 4, 2013

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8 Social Media Sites For Retailers In China

Chinese social media sites retailers should be on now.

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For retailers in the west, established social media platforms like Twitter and Facebook are must-have marketing platforms, but we all know things work a little different in China. Popular western social media is still largely unavailable for use throughout most of China, which is why they got creative, and created their own versions.

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