April Wu

China Market Strategy

November 19, 2015

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5 Remarkable TED Talks for Social Media Insights

A collection of the best TED Talk videos every digital marketer should watch

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We all know that social media is a must for most brand owners nowadays. As a marketer, understanding what your customers act on social media is key for better engagement, and vice versa. Here are 5 inspiring social media TED Talks give you ideas how business can maximize the potential of social media.

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Ethan Li

Project Manager

April 23, 2015

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Leverage the Best of O2O Retailing to Win Customers

Deliver the Omni-channel, consistent shopping experience

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With the smartphone penetration rate rising, the customer shopping behavior in retail market has changed dramatically and impacted the traditional business model. According to a survey on online retail market in UK, mobile commerce has increased 254% between 2010 and 2011, and risen by a further 300% between 2011 and 2012. 69% of tablet owners make a purchase on their devices every month. The trend happens in emerging markets right now. Consumers have gradually adopted the new Omni-Channel shopping approaches, such as ordering from online shopping websites or App portals.

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Sam Ho

SVP, Data Intelligence

May 2, 2014

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Facebooks Geo-Marketing Revolution – Making Friends With The Future

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Facebook recently announced a powerful new feature, called “Nearby Friends” which lets users know which of their friends in close proximity and where they have been previously. From a user perspective, “Nearby Friends” could make it easier for us to connect with friends when looking for someone to grab a coffee with or join an activity.

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Chris Hubbard

@chriswhubbard Market Strategy

December 12, 2013

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4 Chinese Internet Companies Betting On Mobile Banking

As the banking game grows in China, so do the players.

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The number of mobile banking users in China topped 150 million in 2012, with major banks seeing more than 100% growth in mobile and online banking users. Chinese regulators are also looking to shake up the country’s slow-moving financial industry by allowing more types of companies to apply for banking licenses, which has Chinese internet companies with massive user bases and deep pockets, looking to get into the banking game.

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