Eason Lin

Business Analyst

January 28, 2016

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Mobile payment: from data collection to trade zone analysis

KFC, McDonald's to accept Alipay in China

KFC alipay

KFC China fast food restaurants accepted Alipay mobile payments since July 2015. McDonald’s China also adapted Alipay in September 2015. Consumers now can use unique Alipay QR code in their smartphones to pay for the orders, which transactions will take only two seconds or less. It will be more convenient and efficient for both customers and cashiers. All KFC restaurants in the country only accepted cash payments in the past 27 years. Though Alipay simplifies the payment process, yet the benefit of creating consumer behavior database has been the main reason to accelerate the cooperation of these two industry giants.

For retailers in food and beverage or FMCG industry, knowing consumer behavior and target customer segments for different trade zones is as important as improving product and service quality. Classify customers into different groups in terms of different needs and characteristics to optimize its products and marketing mix for store performance improvement.

Usually, brand owners could pull out consumer behavior data from CRM database. Yet it’s hard to attract people to sign up for the membership program without big incentives such as discounts or exclusive deals. Now collecting consumer data through mobile payment makes it easier. Using big data technology to build customer profiles, to forecast the spending potential from purchase orders. Specify demographics like age, gender and behaviors like product-purchase interests in local areas. Identify high potential customers regarding different trade zones to enhance sales promotion and market strategy planning for better store performance. Different target segments in different trade zones could also be a good reference for the new store location selection, sales forecast and lease negotiations.

Mobile payment not only provides superior customer shopping experience, but supports the demands of O2O commerce. Retailers could also use big data analysis to find out who are the most desirable customers, and then create personalized offers which they are likely to buy.

 

Featured image credit : pintu360.com

 

 

Ethan Li

Project Manager

April 23, 2015

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Leverage the Best of O2O Retailing to Win Customers

Deliver the Omni-channel, consistent shopping experience

Starbucks,_Westport,_CT_06880_USA_-_Feb_2013

With the smartphone penetration rate rising, the customer shopping behavior in retail market has changed dramatically and impacted the traditional business model. According to a survey on online retail market in UK, mobile commerce has increased 254% between 2010 and 2011, and risen by a further 300% between 2011 and 2012. 69% of tablet owners make a purchase on their devices every month. The trend happens in emerging markets right now. Consumers have gradually adopted the new Omni-Channel shopping approaches, such as ordering from online shopping websites or App portals.

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Edward Eng

Business Development Manager

October 28, 2012

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Still Lots of Potential in Asia

With a young population and fast income growth, Vietnam is seen as a promising market for foreign fast-food companies.

burgers-asia

With a young population and fast income growth, Vietnam is seen as a promising market for foreign fast-food companies.

After opening 4 stores at airports in the country in 1 year, the American fast-food company Burger King launched its first store in the center of HCM City recently. It aims to open 12 stores in Ho Chi Minh City, Hanoi, and Da Nang by the end of the year.

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