Karl Lai

Solutions Manager

September 11, 2017

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Case Study – Uniqlo Expansion Path Review, 2013-2017

fast fashion report download_in-blog banner

The fast fashion industry in China has grown rapidly for last decade, yet now slows pace down. Taking a look at recent trends in the number of Uniqlo stores from 2013 to 2017, we found out that there was an expansion speed peak in 2015. In this research we try to track changes of Uniqlo store growth within recent four years. The figures reported here are based on store counts of every two year.

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Eason Lin

Business Analyst

January 28, 2016

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Mobile payment: from data collection to trade zone analysis

KFC, McDonald's to accept Alipay in China

KFC alipay

KFC China fast food restaurants accepted Alipay mobile payments since July 2015. McDonald’s China also adapted Alipay in September 2015. Consumers now can use unique Alipay QR code in their smartphones to pay for the orders, which transactions will take only two seconds or less. It will be more convenient and efficient for both customers and cashiers. All KFC restaurants in the country only accepted cash payments in the past 27 years. Though Alipay simplifies the payment process, yet the benefit of creating consumer behavior database has been the main reason to accelerate the cooperation of these two industry giants.

For retailers in food and beverage or FMCG industry, knowing consumer behavior and target customer segments for different trade zones is as important as improving product and service quality. Classify customers into different groups in terms of different needs and characteristics to optimize its products and marketing mix for store performance improvement.

Usually, brand owners could pull out consumer behavior data from CRM database. Yet it’s hard to attract people to sign up for the membership program without big incentives such as discounts or exclusive deals. Now collecting consumer data through mobile payment makes it easier. Using big data technology to build customer profiles, to forecast the spending potential from purchase orders. Specify demographics like age, gender and behaviors like product-purchase interests in local areas. Identify high potential customers regarding different trade zones to enhance sales promotion and market strategy planning for better store performance. Different target segments in different trade zones could also be a good reference for the new store location selection, sales forecast and lease negotiations.

Mobile payment not only provides superior customer shopping experience, but supports the demands of O2O commerce. Retailers could also use big data analysis to find out who are the most desirable customers, and then create personalized offers which they are likely to buy.

 

Featured image credit : pintu360.com

 

 

April Wu

China Market Strategy

November 3, 2015

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Top 10 China B2C E-commerce Sites 2015

tmall singles day shopping

Since Double Eleven Shopping Festival is coming, most retail brands are so prepared to join this year’s event. Brand owners not only offer discounts in ecommerce sites to attract consumers, but also set up experience areas in physical stores where people can feel the products in hands and purchase online/offline at special prices set for the event. It’s big sales holiday for most famous ecommerce platforms in China.

Below is the ranking of top 10 ecommerce sites in China in 2015 published by China e-Business Research Center.(中国电子商务研究中心) The new study indicates that Tmall was number one among all Chinese B2C retail websites for 2013. The site accounts for a 50.4% share of the B2C online retail market in China, followed by 20.7% of JD and 5.7% of Suning. Following No.4 to No.10 are Tencent (5.4%)、Vip(2.6%)、Amazon China(2.3%)、Dangdang (1.9%)、Gome(1.7%)、YHD(1.6%)、Vancl(0.8%).

 No.1  Tmall.com天猫商城  TB1BOzhJVXXXXXnXVXXXXXXXXXX-190-153
 No.2  JD.com京东商城  jd
 No.3  Suning.com苏宁易购  suning
 No.4  Tencent腾讯电商QQ网购易迅网  buyqq易迅網
 No.5  Vip.com唯品会  vip
 No.6  Amazon亚马逊中国  amazon.cn
 No.7  dangdang.com当当网  dangdang
 No.8  gome.com.cn国美在线  gomelogo
 No.9  yhd.com 1号店  yhd
 No.10  vancl凡客诚品  vancl

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Reference

2015 China B2C E-Commerce Market Research   (2015 年(上)中国电子商务市场数据 监测报告)

Ethan Li

Project Manager

April 23, 2015

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Leverage the Best of O2O Retailing to Win Customers

Deliver the Omni-channel, consistent shopping experience

Starbucks,_Westport,_CT_06880_USA_-_Feb_2013

With the smartphone penetration rate rising, the customer shopping behavior in retail market has changed dramatically and impacted the traditional business model. According to a survey on online retail market in UK, mobile commerce has increased 254% between 2010 and 2011, and risen by a further 300% between 2011 and 2012. 69% of tablet owners make a purchase on their devices every month. The trend happens in emerging markets right now. Consumers have gradually adopted the new Omni-Channel shopping approaches, such as ordering from online shopping websites or App portals.

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