Chris Hubbard

@chriswhubbard Market Strategy

January 28, 2013

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Infographic – Trade Zones

Everything you need to know about trade zones.

vt-trade-zones

Successful businesses know that the secret to finding good locations is understanding how trade zones work. In this month’s Visual Trends infographic we take a look at what makes a trade zone, why they are important, and how businesses can create them. A trade zone is simply a geographic area that contains a high density of retail, commercial, or financial infrastructure. They are areas that consumers are willing to travel to for work, shopping, or entertainment.

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Chris Hubbard

@chriswhubbard Market Strategy

September 26, 2012

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Infographic – Why You Should Be Using GIS for Retail

Using GIS to make smarter more accurate business decisions.

vt-retail-gis

Geographic information systems are designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. Historically, GIS has been used primarily for farming and agriculture needs. But with today’s vast amounts of available business data, retailers have also begun leveraging GIS to make smarter more accurate business decisions.

Studies have shown that 70% of all retail data contains a geospatial component. In this month’s Visual Trends infographic, we take a look at what GIS is, why retailers are choosing to adopt it, and how they are using it to gain a competitive edge.

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Edward Eng

Business Development Manager

August 14, 2012

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Building Your Brand in Asia

How do you build your brand and connect with sophisticated consumers in Asia?

sophisticated-consumer-asia

It isn’t clear whether some U.S. lines will be well-received in China, where consumers favor luxury European brands and logos. The late entrance of U.S. retailers into China means they have to try harder to build brand recognition and loyalty. “It is easy for a Chinese consumer to understand Gucci, ‘It is expensive, so it must be good, and you must be someone if you have it.’ How does a Chinese consumer understand the history and lifestyle that [a U.S. brand] represents?” said Franklin Yao, chief executive of consultants SmithStreet Solutions.

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