Joshua Roberts

Creative Director

July 16, 2013

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How popular will luxury outlet malls in China be?

Many Chinese shoppers seek luxury retail closer to home.

china-luxury-retail-outlets

Not every Chinese shopper can buy their Prada in Paris or their Max Mara in Milan.

As China’s middle class swells, foreign and domestic retail groups are opening discount outlet malls in China to help mainlanders get luxury bargains closer to home – preferably while pretending that they are really somewhere else.

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George Massey

Account Manager

June 20, 2012

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Burberry in China

How does Burberry stack up to China's retail potential?

curious@getchee

In the last post, we delved into Burberry’s past and compared it to what they have planned for the future. This week, we present you with a closer look at where Burberry has stores and how they relate to the retail market potential in each province. This should give you a better picture of where potential for growth lies. If you’re interested in more info on these areas, feel free to shoot us an email.

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George Massey

Account Manager

June 19, 2012

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Burberry in China

What's next for the luxury brand in China?

burberry-china

In 2010, Burberry Group said it would buy out its Chinese franchises in a £70m deal that will see it take direct control of its 50 stores on the mainland. Angela Ahrendts, chief executive of Burberry said the Burberry brand had more global momentum than ever in its history. It had the product innovation and supply chain to handle the fastest-growing luxury market. “Regardless of the market dynamics going on, other dynamics are in place to make this the optimum time to do [this deal],” she said.

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