British supercar manufacturer McLaren opens its showroom doors in China on Monday as it races to catch up with global rivals in the world’s second-largest luxury car market. Read the rest of this entry »
Not every Chinese shopper can buy their Prada in Paris or their Max Mara in Milan.
As China’s middle class swells, foreign and domestic retail groups are opening discount outlet malls in China to help mainlanders get luxury bargains closer to home – preferably while pretending that they are really somewhere else.
In the last post, we delved into Burberry’s past and compared it to what they have planned for the future. This week, we present you with a closer look at where Burberry has stores and how they relate to the retail market potential in each province. This should give you a better picture of where potential for growth lies. If you’re interested in more info on these areas, feel free to shoot us an email.
In 2010, Burberry Group said it would buy out its Chinese franchises in a £70m deal that will see it take direct control of its 50 stores on the mainland. Angela Ahrendts, chief executive of Burberry said the Burberry brand had more global momentum than ever in its history. It had the product innovation and supply chain to handle the fastest-growing luxury market. “Regardless of the market dynamics going on, other dynamics are in place to make this the optimum time to do [this deal],” she said.