Joshua Roberts

Creative Director

February 5, 2013

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Doors Wide Open

India's economic reforms open doors to retailers.

After two days of intense debate last September, Parliament voted down a measure prohibiting large foreign retailers who carry multiple brands, like Wal-Mart, from entering the country.

Well this is pretty great news for big box retailers that have long had their eyes on the Indian market.

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Edward Eng

Business Development Manager

November 13, 2012

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Starbucks in India

What does Starbucks in India mean for Asia?

Starbucks’s recent store openings in India aren’t exactly up-to-the-minute news since their first store opened about a month ago. However, it took the world’s largest coffee chain to highlight a recent trend in Asia. Many companies might know this already, but surely there are many others that are just catching on. The trend revolves around social settings.

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Edward Eng

Business Development Manager

September 18, 2012

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McDonald’s Setting Trends in India

US fast-food giant McDonald's, famed for its beef-based Big Mac burgers, said it’ll open its first vegetarian-only restaurant anywhere in the world in India next year.

US fast-food giant McDonald’s, famed for its beef-based Big Mac burgers, said it’ll open its first vegetarian-only restaurant anywhere in the world in India next year. The world’s second-biggest restaurant chain after Subway tailors its menus to suit local tastes, which in India means no beef to avoid offending Hindus and no pork to cater for Muslim requirements.

The first vegetarian outlet will open its doors mid-next year near the Golden Temple in the Sikh holy city of Amritsar in northern India where religious authorities forbid consumption of meat at the shrine. “It will be the first time we have opened a vegetarian restaurant,” a spokesman for McDonald’s in northern India, Rajesh Kumar Maini, told AFP.

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Edward Eng

Business Development Manager

September 11, 2012

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Gap Inc. Eyes India Entry

Gap's interest in the Indian market comes as the Indian government late last year opened the way for so-called

U.S. apparel retailer Gap Inc. is conducting market research in India as part of a plan to open retail operations in the future, an official from the company’s local liaison office said Tuesday. The official noted that the plans are at a preliminary stage but that management in the company’s San Francisco headquarters is “deliberating on this.” He added that specifics on how many stores the apparel retailer plans to open and how much it may invest are likely to be decided early next year.

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Edward Eng

Business Development Manager

January 19, 2012

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Car Brands Go Social in India

Leading automakers like Ford, Maruti Sazuki, and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.

Leading automakers like Ford, Maruti Sazuki, and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.

Ford’s roll out of its Fiesta and Figo cars in India made considerable use of this channel, drawing on customer research which found that offline and online word of mouth was a key purchase driver.

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