Johnny Lin

Data Production Manager

June 8, 2015

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The coming era of flying commercial drones

Future uses of drones in research, rescue and security missions

The use of flying drones has been increasing in popularity since 2014. Drones is designed to carry a high resolution camera to represent the eyes in the sky. However, drones’ capability will not only be able to capture beautiful aerial shots but also help human in many fields, involved into our daily life very often.

Drones carryon items might be flexible, such as HD camera, thermos-scan camera, night vision camera, x-ray scanner, GPS, buzzer, collection arm, flash light, metal detector, storage space for medicine, extinguisher, farm chemicals, cell internet tower or identifier.

As for the extended applications of commercial drones, there could be classified as 5 major areas.

<Research>

  • Nature Geography exploring/surveying – Get a drone shot of huge potholes, sinkholes and ancient monuments which might be potentially dangerous to explorers.
  • City Scan – With high resolution camera and software integrations, researchers can build 3D smart city models in a cost-effect way.
  • Observing– Whale watching, volcano monitor, and archeology research.

<Emergency Service/Rescue>

  • Remote assistance of medical services response to car accidents – Doctor can tell ambulance staff how to deal with serious conditions immediately to save lives.
  • Aircraft accident searching – Locate crash site day and night to facilitate following rescue mission.
  • Flooding rescue – Locate trapped people and get them out of high waters.
  • Missing people or lost pets search tracker
Air Ambulance Drones

Air Ambulance Drones

<Security>

  • School monitor –With thermos-scan camera, x-ray scanner, night vision camera and metal detector, flying drones can easily detect gun and find out intruder in the campus.
  • Prison monitor – Avoid prison break.
  • Vessel, Coast Guard, Border Guard security mission – Drones help to detect potential pirate, stowaways, smugglers, drug dealer, and criminal activities.
  • Airport bird management – Along with monitoring birds and wild lives activities, drones use carry-on buzzer loudspeaker to drive away birds to preserve the surrounding environment at airport.
  • Power lines, oil lines and construction work monitor– Identify the exact leak location while problem occurring for faster response times to save costs.
  • Police drones – Track theft, high speed chase, drug dealer/gang crime activity, neighborhood watch, parolee monitoring.

 

Resources

1. Featured image  DRONELIFE.com, The End of the Dronesless World As We Know It: Will We Feel Fine?, by Jason Reagan

2. Air ambulance drones  Air Ambulance Weekly, Will Air Ambulance Drones Ever Fly the US Skies?

 

Ethan Li

Project Manager

April 23, 2015

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Leverage the Best of O2O Retailing to Win Customers

Deliver the Omni-channel, consistent shopping experience

With the smartphone penetration rate rising, the customer shopping behavior in retail market has changed dramatically and impacted the traditional business model. According to a survey on online retail market in UK, mobile commerce has increased 254% between 2010 and 2011, and risen by a further 300% between 2011 and 2012. 69% of tablet owners make a purchase on their devices every month. The trend happens in emerging markets right now. Consumers have gradually adopted the new Omni-Channel shopping approaches, such as ordering from online shopping websites or App portals.

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Sam Ho

SVP, Data Intelligence

March 6, 2015

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Simple Retail Trick to Push Consumers Shop

Leveraging location-based technology to pump up revenue

 

The goal of the marketing is always to send the right message to the right people at the right time on the right spot. Location-based marketing or geo-marketing seems trendy now but it is not a new idea at all. Traditional billboard ads at “selected” locations, or “regional local” TV commercials are also applying “location-based” concept in marketing campaign since it is broadcast the message to certain target audience by selected areas.

In the earlier web era, marketer used email or other web site to do promotion electronically but had not much choices on location or target segments. It was just a transformation from printed format to electronic format and was still a blind and massive way to push “unappreciated” message out to consumers.

Location-based marketing helps target consumers more precisely

Sending out the “right” message to target consumer is always the challenges to the marketers. With new technology and mobile device wildly adoption, it is now possible to capture where and when the consumer is, which presents consumer’s lifestyle as well as the product preference or interests. In short, location-based marketing can be more precisely target the potential clients to raise the campaign success rate. There are two main technologies used in location-based marketing currently:

  • Geofencing – It is the application or software that use GPS technology to establish a virtual perimeter or boundary around a physical geographic location, which requires satellites and cell phone towers to communicate with mobile devices. It is used in outdoor and larger areas to identify consumer’s proximal location.
  •  Beacon – It is a device by using bluetooth technology to constantly emitting a signal to the receiver (mobile device) within a very short distance to trigger an application. It is usually used indoor to know more precise location of the consumer.

With those two technologies, marketers can track the consumer no matter they are indoor or outdoor, and hold different marketing activities to consumers based on the locations and time.

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Nowadays Location-based marketing usually involves the four elements:

  1. Smart phone/ tablet device – It is the central media to interact with consumers. Without the device, it is impossible to make the campaign happen.
  2. Proximal location identification technology – As described above, it is to get where the consumer are in real time.
  3. Campaign APPs – All the promotion idea and objective of the campaign are delivered through the APPs, which is the most critical part of the marketing activities.
  4. Consumer’s behavior database/ model – No matter it is real time analysis or pre-set model, marketer needs to know what the consumer is interested or care, so that the appropriate message/ actions can then be brought to consumers.

More and more retailers are using location-based marketing campaign and getting good results from it. It is not just the trend but seems like an essential element to involve location component on all service to bring customer with better experience on shopping.

Below are some interesting and successful location-based marketing cases:

  1. Paul Bakery in Prague, the Czech Republic, 2012: Sending the SMS message to those people within 1-km radius at lunch time for free croissant and coffee. It is the most direct way of using geofencing technology for campaign.
  2.  The Montana Bureau of Tourism, USA, winter of 2013-2014 : Pre-setting targeting consumer and analyzing demographics, sending out the relevant ads to those people who have visited ski-related store or locations in that season. This campaign combined consumer analysis in-advanced.
  3.  American Eagle, USA, 2013: Shopkick roll out 100 AOE stores with iBeacon trial plan. Customers will get message of the specific promotion of the store righter after they walked in the door.
  4.  Macy’s, USA, 2013-2014: in 2013, Macy’s applied iBeacon with opt-in app to track customer in store for promotion, and it seems play a big role for the 2013 black sales. In 2014, Macy’s combined the Apple pay to enhance customer’s shopping experience and convenience in store.
Jessica Yang

Sr. Business Analyst

January 16, 2015

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Automobile popularity drives growth of suburban consumption activities in China

Easier access to remote places leads to changing shopping patterns

In China, the lifestyle of shopping and dining in suburban began more and more popular. Restaurants with fresh local ingredients as a selling point showed up along the highways. Foreign-invested companies such as Ito-Yokado and major retailers began to set up commercial facilities in urban areas. With the rapidly growing popularity of private cars, China’s “Highway Consumption” will catch up the standards as United States and Japan’s. Meanwhile, retail and service industry are expected to be highly developed.

Li Wei, a professor in Sichuan University, quoted a statistics saying that “In China, retailers began to develop and expand in a suburban area when GDP reach over 10,000 US dollars.” He also believes that China is in the early stages of the big-city development now. In next three to five years, there might be a large shopping center boom in the suburban.

In addition, major US retailer Wal-Mart are closing stores which are under performance in core cities, but proactively opening new stores in the suburbs or emerging small cities. In China, there has not appeared lots of food chain stores and menswear shops along the suburban roads which is opposite to in Japan. Yet, internet companies with keen vision have taken action on expanding the “Highway consumption.”

original news > >

 


 

Our Thougts

 

With improved transport and development of suburbs, people are allowed to live in low density residential areas far from city centers. In China, the outward growth of cities like tier 2-3 cities are speed up. Compared to the living standards of developed cities, cost and pressure in urban areas are relatively lower. The prospect of these emerging cities are brightening. We can expect that major retailer will focus on expanding footprints to large suburban towns.

In fact, there are leading companies, both foreign-invested and local-invested, already opening stores in tier2, tier 3 cities. However, how to target the right cities to grow your business and where (which trade zone) to dig out next business opportunities in untapped cities? It’s crucial for retailers to find the potential customers and decide how many stores to open when entering a new market. Utilizing value-added demographic and business POI data to conduct an in-depth analysis of business trend, consumer behaviors, and micro-market study will help brand owners gain a thoughtful insight of market entry plan.

 

Ethan Li

Project Manager

December 26, 2014

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Power of spending in Asia

How spending patterns have changed the business landscape

According to the latest financial study, the high-growth market in Asia will lead global trade in the next decade, and its proportion of consumption in the whole world will raise from less than 14% in 2010 to 25% in 2020. Asia has gradually transformed its role from the world factory to the consumer market with high potential. Most international brands have already set foot in Asia markets by partnering with local distributors, holding exhibition events periodically, expanding their store network or show rooms to promote their brands.

Additionally, the M-type society trend in Asia also creates a segment of affluent consumers with enormous purchase power far greater than the others. “Who are these people? And how is their consuming pattern?” These are the million-dollar questions every business want to know.

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Another fact is that the age of target customers is elder than before. In East Asia, the average life length has increased from less than 45 years in 1950 to 72 years (China: over 71; India: 64) recently. Moreover, the population aging and retirement extension happening in most Asian countries also greatly impact the whole society, and indirectly change the business landscape in the market.

Traditionally, the stereotype of the elder life in Asian countries is that women stay at home taking care of grandchildren for younger generations, and men leisurely play chess and drink tea with friends in the same age. There is no way they are the active consumer segment in business market before. However, it turns out that the trend rolls to the opposite direction: these growing elder customers in Asia, especially the baby boom generation, would raise and become an important driver in the market. They have not only more financial freedom in terms of the retirement compensation, investments, savings etc, but also more free time to enjoy life by luxury spending than the younger generation with the burden to put food on the table now. Some still maintain the passion to willingly explore new experiences in new products and technology, and also live longer due to the good healthy system support nowadays, even active and valuable in job market.

Therefore, it is crucial that enterprises spend time studying more about where they are and their shopping behaviors, to innovate the business model, products, and services to go with the inevitable flow in Asia market right now.

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