Kay Li

Data Management Specialist

January 17, 2014

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七家你应该知道的中国本土连锁餐厅

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English Version

过去几年里随着社会型态改变,外食人口增加,消费能力提升等等,让中国的连锁餐厅快速持续增长。除了国际连锁品牌外,中国本土的品牌更是占了相当大的比重。

1 - 全聚德 Quanjude

创建于1864年,一家以烤鸭闻名的连锁餐饮企业,每年销售烤鸭600余万只,多道特色菜品备受各国元首、政府官员、社会各界人士及国内外游客喜爱,被誉为”中华第一吃”。

2 - 真功夫 Kungfu

中式连锁快餐,1994年创立,全国超过530间门店,使用电脑化蒸汽柜将中式餐点生产标准化,是中国最具影响力的中式快餐品牌。”60秒到手”是真功夫现在的快速服务口号。

3 - 德克士 Dicos

西式连锁快餐,中国人自创西式快餐第一品牌,德克士的主打产品是”脆皮炸鸡”。此外紫菜芙蓉汤、照烧鸡肉饭、咖喱鸡饭亦是中国人喜爱的特色产品。在中国快餐界其中最有名的三巨头:除了麦当劳、肯德基、还有就是德克士。

3 - 永和大王 Yonghe King

24小时中式连锁快餐,44个城市,约310家门店,近年与自动售货机公司联合推出通过自动售货机出售午餐盒饭。用户这可通过应用程序下单,到指定自动售货机取货。

5 - 大娘水饺 Da Niang Dumpling

南京、上海、北京等城市开设了300多家连锁店,为中国最大的水饺快餐连锁企业。大娘水饺除了连锁门市外也成立了生产工厂,生产速冻食品在市面上贩售。

6 - 马兰拉面 Malan Noodles

马兰拉面源于中国北方传统面食手工拉面,从民间小吃走向快餐企业,在全国建立连锁店近700家,是中国餐饮业发展中式快餐最成功的企业之一。

7 - 小肥羊 Little sheep

小肥羊成立于内蒙古,以经营特色火锅为主业,兼营调味品研发及销售。在中国大陆拥有470多家连锁餐厅,是家喻户晓的中国餐饮连锁品牌。连锁店也进入美国、加拿大、日本、港澳等地区。

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Kay Li

Data Management Specialist

January 17, 2014

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7 Of The Most Popular Chinese Brand Chain Restaurants In China Today

These homegrown restaurant chains in China are growing fast.

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As the pace of life picks up and disposable incomes continue to grow, modern Chinese consumers are indulging in the fast food phenomenon, but in addition to the well known international brands, China’s own restaurant brand chains are growing in both size, recognition and popularity. Here are seven Chinese restaurant chains that will continue to grow this year.

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Karl Lai

Solutions Manager

January 10, 2014

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数据革命:中国零售业的新浪潮

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没有人可以否认这十几年来,计算器跟网络如何改变了人类的生活,人们不断地游移在手机、平板、桌机、笔电这些设备中提取信息并与人交流,甚至到了病态着迷的地步。然而在零售产业选址上面,却仍然原始地令人吃惊。

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Chris Hubbard

@chriswhubbard Market Strategy

December 19, 2013

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5 Asian Consumer Trends For 2014

A summary of 2014 Asia trend predictions.

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2014 looks to be another year of changing mindsets and priorities in Asia. Despite a much-reported growth ‘slowdown’ and political upheavals, the region’s development will continue apace.

Asian consumers will continue to rethink the status quo and demand that brands help them better manage – and even deliver balance – to their hyper-crammed lives. Here are 5 trends reflecting Asian change in 2014:

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