Ethan Li

Project Manager

August 7, 2015

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Success with Location-Based Mobile Marketing

Stores use geofences to push e-coupons and target nearby customers

Shoppers_on_Dundas,_near_Yonge

With the omni-channel trend rising, retail and bank industries keep on looking for new ways to boost their competitiveness, and differentiate themselves with others remain traditional. Geofencing is one of key technologies practically utilized in Location Based Marketing. It is an application in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. Geofencing creates a virtual fence around a specific area= which could be flexibly defined based on the store catchment or ad campaign area.

How does it work? When marketing team decide to set up a campaign in high-foot traffic area for one or two months , to attract new potential customers  to visit physical stores nearby. Traditionally, marketers would hire temporary interns to distribute hardcopy flyers during rush hours. Yet they never know whether the efforts are helpful or not. With geofencing approach, marketers can easily track events results.

 

Push discount favors when consumers walk into certain areas

Marketers can generate a defined-radius catchment around multiple stores all at once in the very beginning. They can even freehand draw boundaries within the territory of competitors in digital maps, and then schedule better daypart together or individually, to activate the digital marketing campaign in minutes systematically. While potential customers enter these defined geofencing boundaries at the right time, either near the stores of theirs or competitors, apps with embedded SDK installed in the smartphones will trigger the pop-up banner or message. These promotion ads notify customers e-coupon or discounted products, which would lure them to walk into stores. Additionally, marketers can further calculate redemption rate precisely in terms of visit counts of customers using these e-coupons in the back-end system.

On the basis of many authentic experiments and studies, geofencing LBS advertisement drives much more cost profit ratio than the traditional flyer distribution . Therefore, it is important to consider how to apply the application in your operation and marketing campaigns.

 

Featured image source

originally posted to Flickr as Alone/Together

Johnny Lin

Data Production Manager

July 6, 2015

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The Next Big Thing of Sky-high Applications

Package_copter_microdrones_dhl

Previously we have talked about the use of commercial drones in research and rescue areas.  Click here to read more >>

There are more possible scenarios for flying drones.

<Entertainment>

  • Film drone – Filmmakers use a camera-carrying drone to shoot particular scenes from different angles.
  • Sport Game drone – To track and follow fast moving objects in high speed activities like motorcycling, speed boating, skiing and so on.
  • News reporting

<Commercial>

  • Farm planting monitoring – With carryon of farm chemicals, drones are able to kill insect or control disease.
  • Internet network distribution – Each flying drone carries an internet tower flying up 500m in the sky to ensure all Internet of Things (IoT) connection available.
  • Logistic delivery – Drones deliver shopping goods, medicals, mails to us every day.
  • Real estate photography drones – Agents use drones to introduce high-end properties and surrounding neighborhoods with aerial view video.
  • Bank collateral property survey – a cost-effect way to use drone fly over listed mortgage property and estimate its value.

 

Even though there are so many pretty future prospect, some issues need us to work hard to break through in a short time.

  1. Power Endurance – Today’s battery technique allows small drones to fly within 20 minutes, which is far beyond all application required. The minimum requirement is at least one day flight. Fuel cell might be a good solution but drones need more advanced energy.
  2. Against Extreme weather – It will be a joke if drones cannot operate in bad weather. Therefore, drones shield design is another important key.
  3. Law and air management system – You wouldn’t like to see drones crash accident every second. Consequently, we need a system to monitor all flying drones, including X-Y-Z position, speed, bearing direction, identification. Assume that in the coming future, there are internet tower drones on the sky. IoT connections would help to organize drones order.

Moore’s Law indicates new technology developing quicker and quicker. Above issues would be solved soon. Eventually we’ll find the positive uses of flying drones, and we’ll create the right technology to make it all workable. So, welcome to the future world.

 

Featured image resource

Delivery drones Wikipedia

 

Johnny Lin

Data Production Manager

June 8, 2015

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The coming era of flying commercial drones

Future uses of drones in research, rescue and security missions

drones-featured-image

The use of flying drones has been increasing in popularity since 2014. Drones is designed to carry a high resolution camera to represent the eyes in the sky. However, drones’ capability will not only be able to capture beautiful aerial shots but also help human in many fields, involved into our daily life very often.

Drones carryon items might be flexible, such as HD camera, thermos-scan camera, night vision camera, x-ray scanner, GPS, buzzer, collection arm, flash light, metal detector, storage space for medicine, extinguisher, farm chemicals, cell internet tower or identifier.

As for the extended applications of commercial drones, there could be classified as 5 major areas.

<Research>

  • Nature Geography exploring/surveying – Get a drone shot of huge potholes, sinkholes and ancient monuments which might be potentially dangerous to explorers.
  • City Scan – With high resolution camera and software integrations, researchers can build 3D smart city models in a cost-effect way.
  • Observing– Whale watching, volcano monitor, and archeology research.

<Emergency Service/Rescue>

  • Remote assistance of medical services response to car accidents – Doctor can tell ambulance staff how to deal with serious conditions immediately to save lives.
  • Aircraft accident searching – Locate crash site day and night to facilitate following rescue mission.
  • Flooding rescue – Locate trapped people and get them out of high waters.
  • Missing people or lost pets search tracker
Air Ambulance Drones

Air Ambulance Drones

<Security>

  • School monitor –With thermos-scan camera, x-ray scanner, night vision camera and metal detector, flying drones can easily detect gun and find out intruder in the campus.
  • Prison monitor – Avoid prison break.
  • Vessel, Coast Guard, Border Guard security mission – Drones help to detect potential pirate, stowaways, smugglers, drug dealer, and criminal activities.
  • Airport bird management – Along with monitoring birds and wild lives activities, drones use carry-on buzzer loudspeaker to drive away birds to preserve the surrounding environment at airport.
  • Power lines, oil lines and construction work monitor– Identify the exact leak location while problem occurring for faster response times to save costs.
  • Police drones – Track theft, high speed chase, drug dealer/gang crime activity, neighborhood watch, parolee monitoring.

 

Resources

1. Featured image  DRONELIFE.com, The End of the Dronesless World As We Know It: Will We Feel Fine?, by Jason Reagan

2. Air ambulance drones  Air Ambulance Weekly, Will Air Ambulance Drones Ever Fly the US Skies?