For the local apparel brand owners, there are huge competition from international fast fashion brands, such as Zara, C&A, Uniqlo, H&M as well as the impact of economic slowdown regarding weaker purchasing power. They have optimized development strategy somehow in terms of business challenges. More and more continue to open new stores in tier2-3 cities. Outer growth of untapped area is one way to expand footprints and increase market share. Despite e-commerce booming, Chinese consumers are used buying clothes in physical stores. Store network planning will be a big concern for all market players in China.
Top Local Apparel Brands List
Belle is the top ladies’ shoes brand in China offering footwear products to the market. The target consumers are mainly the middle-class female which look for modern classic style.
Anta is a sportswear brand covering products like sports footwear, apparel and accessory. Up to 2014, Anta’s market value was summed up to USD 3.87billion, which became the 5th biggest sporting goods company (market value) in the world after Nike, Adidas, Puma and Asics.
Metersbonwe is leading casualwear retail brand in China. The company targets 18 to 25-year-old male and female consumers. The corporate slogan is “Be Different”.
Targeting city girls in 20-30s, Tata positon themselves a fashionable, trendy shoes brand which is young, stylish with attitude.
Youngor is primarily engaged in manufacture of apparels and textile products, selling gentleman clothing.
Semir was created in 1998 and has since become a leading brand for casual clothing in youth market. Now it has over 3,000 shop outlets across China.
Septwolves is one of the most famous men’s clothing makers in China. And it and children’s wear.
China Resources Enterprise (CRE) has finalized acquisition with Tesco to create the largest food retailer in China by the end of May, 2014. The joint venture will combine Tesco’s 135 outlets in the country with CRE’s almost 1,000 stores, called Vanguard. Vanguard owns various business types such as hyper-marts, convenience stores, supermarkets and others. Among these outlets there are more than 250 hyper-marts. It is crucial for CRE to effectively carry out integration and store optimization plan after the acquisition.
To better execute store network optimization, brand owners need to fully understand market potential and penetration of targeted city. Reviewing performance of current stores and comparing actual performances against potential’s to get a clear picture.
Steps of SNO (Store Network Optimization)
Scorecard: to assess each branch and analyze competitor distribution
Channel optimization: overall planning of current stores (keep, improve, move or close)
Market expansion: site selection of new stores in terms of untapped high potential areas
美國麥當勞總公司授權由Nguyen Bao Hoang來負責越南麥當勞的經營管理。越南第一家麥當勞於2014年2月8日在胡志明市奠邊府街開幕，開幕首日，民眾蜂擁而至，大排長龍。近年越南中產階級與富豪階級的擴張速度，在東南亞國家中首屈一指，波士頓顧問集團（Boston Consulting Group）於2013年12月的報告中估計，越南中產及富豪階級人數將從2012年的1,200萬人，暴增到2020年的3,300萬人。越南變得富裕，且越南年輕人對西方速食的胃口有增無減。美國麥當勞集團對越南市場充滿期待，目標在十年內將分店數目增加到至少100家，未來越南可望成為全球最值得期待的消費市場之一。
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