April Wu

China Market Strategy

December 30, 2014

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Retail News Roundup – Dec 30

The top 5 retail news clips in Asia this week.

1 – Chinese luxury market trends for 2015

The Chinese luxury market has gone through changes in 2014 driven by changes in consumer behavior and the government crackdown. What can we expect in 2015? >>

2 – Puma eyes top spot in India through store expansion, new brands

The global sportswear company is making an aggressive pitch to overtake Adidas in the India market with differentiated products. >>

3 – Sheng Siong signs joint-venture deal to run supermarkets in China

SINGAPORE-LISTED Sheng Siong Group has signed a conditional joint-venture (JV) agreement with Kunming LuChen Group Co Ltd to operate supermarkets in China. >>

4 – KFC to add 65 new outlets in Indonesia next year

The franchise holder of the Kentucky Fried Chicken (KFC) brand in Indonesia, PT Fast Food Indonesia (FAST), plans to open between 60 and 65 new outlets in and outside Java to tap into the country’s growing food retail market. >>

5 – Wildcraft to add 50-60 stores in India by 2016, eyes overseas markets

Even as global active lifestyle brands are rushing into India, home-grown outdoor gear brand Wildcraft has said it is eyeing opportunities to take its brand to West Asian and South Asian markets. >>


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