April Wu

China Market Strategy

April 11, 2017

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Retail News Roundup – Apr 11

The top 5 retail news clips in Asia this week.

1 – China’s healthy snack trend creates opportunities

China’s healthy snack trend is creating massive opportunities for FMCG companies and retailers according to a new report from research house Mintel. >>

2 – Path-to-purchase online now involves multiple devices

Most retailers are failing to measure the impact of different devices on the path-to-purchase online, according to the authors of a new research paper. >>

3 – Forever 21 in big rollout of sister banner

Forever 21 announced a major expansion of its F21 Red division. The fast-fashion retailer plans to open more than 40 F21 stores across the United States in 2017. The first three are scheduled to open in April, in San Antonio, Texas; Bronx, New York, and Chicago. >>

4 – Burberry, Louis Vuitton and Tory Burch lead the way in digital performance, says report

The fifth edition of Contactlab and Exane BNP Paribas’ ‘Digital Competitive Map’ measures the progress of luxury brands in adapting to the trend of increasing online sales [the companies said online retail sales in the UK have increased by over +20% since their last report]. >>

5 – 5 B2C marketing trends to watch for in 2017

For B2C marketers especially, staying on top of trends is vital to gain and hold consumer’s attention and trust. >>