Geographic information systems are designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. Historically, GIS has been used primarily for farming and agriculture needs. But with today’s vast amounts of available business data, retailers have also begun leveraging GIS to make smarter more accurate business decisions.
Studies have shown that 70% of all retail data contains a geospatial component. In this month’s Visual Trends infographic, we take a look at what GIS is, why retailers are choosing to adopt it, and how they are using it to gain a competitive edge.
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