Brady Yu

Business Analyst

December 9, 2014

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5 ways you should know how mobile integration help to enhance expansion process in fast fashion industry

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Fast fashion brands on the China market experienced rapid expansion and have become one of the most aggressive market stakeholders. According to getchee’s research, total store numbers for 4 major fast fashion brands, including ZARA, H&M, UNIQLO and GAP, had reached 600 by November 2014. CBRE analysts further indicated that 40 percent of stores are opened in the past 18 months.

Decentralized Development : Opening new stores in decentralized retail facilities

After penetrating stores in the CBD/most busy malls of tier 1 cities such as Shanghai, Beijing, Guangzhou and Shenzhen. Fast fashion brands faced limited supply of retail facilities, increasing rent and competition in original core area. With improving public transportation system, demographics move from city center to suburban areas to get better leverage. Opening new stores in decentralized retail facilities is now the main trend of fast fashion brands in China market, it is called “decentralized development”. Selecting a new location where could reach turnover is not an easy job as before. Team of real estate must integrate information from multiple dimensions to have a more comprehensive understanding.

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In previous years, team of real estate works closely with estate agents to reach local knowledge. He/she also relies on variety of survey results from different sources and unequal standard to make right decision. This was both time consuming and expensive. In 2013, getchee presents a brand new concept of mobile process integration, which is not only a mobile survey platform but becoming the solution for visualizing network, predicting revenue and developing roadmap.

Below are five ways how getchee help to optimize business processes and accommodate business needs with mobile integration.

1: Boost team efficiency and information security

To ensures roles of team members and establishes communication standard between different perspectives. Therefore encouraging team efficiency. Mission dispatching system helps administrator protects know-how & core experience when working with third-party agents.

2: Embed into existing business process

All fast fashion brands could say something about their key considerations to open a new store. Mobile solution does not work like a replacement solution to existing experiences & processes, but linking every role more closely therefore saving more costs.

3: Encourage customer profiling

Through mobile integration, fast fashion brands could receive preferences and spatial information from customers simultaneously. Furthermore it gives fast fashion brand the capability to translate this knowledge into additional profit (by targeting) and keep valuable customers.

4: Find out potential site faster

Different from qualitative observations usually adopt by estate agents, getchee combines quantitative (e.g. residential population within 1-km circle) and qualitative measures (e.g. intensity of retail synergy or accessibility) to help executive members have a more clear picture and comparison between different potential sites.

5: Connect local knowledge to location intelligence

Through a narrow-down expansion plan, mobile integration plays the most significant role on collecting & intensifying local knowledge. Location intelligence platform, such as Kiwi, would make you have sense which area is suitable for opening a new store based on potential perspective. getchee provides different angles to look at business needs, such as customer preference, property leasing price and quality of location.

 

April Wu

China Market Strategy

December 9, 2014

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Retail News Roundup – Dec 9

The top 5 retail news clips in Asia this week.

Newspaper

1 – Middle class spurs wave of retailer expansion in Asia-Pacific

Asia’s middle class is set to triple, from 525 million in 2009 to over 1.7 billion by 2020. China, India and Indonesia will also all be in the top ten global markets for retail consumption demand by 2020. >>

2 – 7-Eleven starts duty-free service

Seven-Eleven Japan Co. started exempting foreign visitors from paying consumption tax at two of its shops, becoming the first convenience store operator in Japan to launch the service to attract more foreign travellers. >>

3 - Malaysians ‘looking not buying’

According to a report by Nielsen, part of a global review of consumer spending intentions, about four in five Malaysian consumers have adjusted their spending habits in the past year to improve household savings (79 per cent compared to 65 per cent globally). >>

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April Wu

China Market Strategy

December 3, 2014

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Banking News This Week – Dec 3

The top 5 banking news stories in emerging markets this week.

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1 – Citigroup Sees Asia Digital Users Doubling in Revenue Hunt

Citigroup Inc. (C) expects to double digital-banking users in Asia in the next five years, helping the third-biggest U.S. lender by assets boost client accounts and revenue without the cost of setting up branches. >>

2 -Many world business clients unhappy with banks

Nearly a third of companies (29%) experienced an error with their primary bank in the past 12 to 24 months; and more than half (57%) were less than highly satisfied with the resolution, according to EY’s global commercial banking survey. This poor service is pushing businesses to look for alternatives—be that moving their primary accounts to a rival bank or moving certain services to a nonbank. >>

3 - Mark Mobius: Why Africa is the next emerging-markets success story

Mobius:There is a need for banking services (particularly mobile banking) and penetration of telecommunications in many African countries is very low.  >>

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April Wu

China Market Strategy

December 2, 2014

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Retail News Roundup – Dec 2

The top 5 retail news clips in Asia this week.

Newspaper

1 – Online will be the main growth source for luxury

Luxury brands have been improving the shopping experience for their customers through their digital presence. Thanks to e-commerce, more luxury brands are now breaking down the physical boundaries of new markets such as China. >>

2 – Alipay and US stores set out easy payment

ALIBABA Group’s payment affiliate Alipay has teamed up with leading US department stores to allow Chinese shoppers to pay with their Alipay accounts as it taps their growing demand on overseas websites. >>

3 -  Korea’s AmorePacific Poised for Success in China’s Booming Beauty Market

China’s obsession with Korean pop culture is fueling the success of Amore Pacific, South Korea’s largest cosmetics company according to sales. >>

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Kenny Lee

VP, PMDO

December 1, 2014

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How Location Intelligence Benefits to Your Business?

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You have heard that over than 80 percent of enterprise data has spatial components based on IDC market. But what is Location Intelligence got to do with it? and how can it transform your data from an underutilized asset into a source of competitive advantage?

By mapping locations, agencies and businesses can find new insights about business operations and processes, and improve services for customers. For organizations, the use of business location data and GIS increases collaboration across the agency, along with improving business functions. In many instances, GIS software can be layered on top of CRM or ERP systems, making implementation very easy, and leveraging resources in new ways.

Location analytics is a critical business asset that will provide a competitive advantage by adding geographic and location context to information enables organizations to understand more about their customers, whether they are other businesses or consumers. It provides critical business insights, enables better decisions and improves processes and performance. Location awareness can benefit efforts in marketing, sales, and customer acquisition and retention; logistics and supply chain management; and financial and operational decisions, not least among them where to place retail outlets, business assets and people in various functions. It also can increase the value of technological innovations such as business and social collaboration, and even mobile technology that is used by the business and customers along with the analysis of social media commentary and other expressions of customer sentiment that could be part of big data efforts.

Here are a few examples of how location intelligence is being used today in a variety of different industries.

  • Site Selection: The decision about where to locate a new store or facility, is probably the most common application of location intelligence today. When location data is combined with available real estate, demographic data, current customers characteristics, and information on the most likely prospective customers, the resulting Location Intelligence can help identify a site location with maximum revenue potential.
  • Store Performance Management: Detect and categorize poorly performing stores and assess the strategies to uncover the relationship between stores, products and customer types that affect sales performance. In addition, location intelligence can be used to forecast and develop store-specific budgets and expectations based on the size of surrounding demographics and other location specific information.

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  • Risk Assessment: Location is extremely important in the insurance industry, where customers and natural disasters are both tied to a location. When a natural disaster occurs, insurance companies have the capability to instantly understand their claims exposure by visually plotting their customer data and the affected area on a map. This also allows them to more accurately estimate the number of resources they will need to service claims in an affected area.
  • Customer Preference: Understand who your consumers are and where and when they want to engage with you. Optimize retail stores for maximum customer engagement increasing profits and brand loyalty.
  • Healthcare: a significant percentage of disease is caused by environment.  There is a tremendous amount of knowledge to be gained and disease to be reduced or eradicated by understanding these effects.  Health records tied to user home and work location can be a massive benefit for researchers.
  • Government Public Affairs: Monitor and identify pollution violators.  Determine deteriorating areas of a city and revitalize.  Gain more input from citizen reporters and be able to analyze and take action.  Create transparency to stimulate self-regulation at scale.

Also worth reading:
Why SNO Is The New SEO For Retailers
How Big Data & Social Media Are Changing Retail
5 New Technologies Boosting Retail Sales
 

 

 

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