Ethan Li

Project Manager

September 25, 2015

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Retail : Leveraging the Customer’s Line of Sight

Technoloy helps to avoid bad decisions in new site selection

TimeSquareBillboards-1024x682

“Location, Location, Location.” All real estate agents understand that location plays such an important role in the property value. Advertisers care about the visibility of billboards and signs in different locations. Telecom companies search for optimal sites to build cell towers to maximize the 3G/4G coverage. It involves not only two-dimensional geographic space on maps, but also whether buildings, trees, or mountains will obstruct the view or signal in the three-dimensional reality.    

Traditionally, retail franchise business relies on the local knowledge of real estate agencies for site selection. They probably will use scorecard to evaluate the visibility based on the field team feedback and customer survey results. Now, an innovative way of Geographic Information System (GIS) might be helpful to assess it in seconds: Line of Sight analysis.

LOS analysis helps

Light of Sight

   

How does it work? The model creates a 360-degree view of 3D area which is visible from where you stand in virtual reality. You will not just see limited views in a particular angle. The secret sauce is that it could calculate all natural and urban obstacles in the surroundings, such as buildings, trees, or mountains, even considering the slope of terrain elevation in details. Initially, it was used in military operations only, including resisting ambush troops or sniper attack. Now, it is commercialized to special purposes relevant to the visibility analysis. For example, architects can analyze the views available from a large tract of land before designing any new building.

With Line of Sight analysis, investors could have a rough idea about how new urban development projects look like in the future without site visiting in person. Storekeepers would be able to forecast visibility of signboards and store exterior. It is helpful to avoid bad decisions, especially when lacking information straight from real estate agents.

 

Featured images : pixabay.com

 

April Wu

China Market Strategy

September 23, 2015

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Banking News This Week – Sep 23

The top 5 banking news stories in emerging markets this week.

banking news_cover

1 – Asia at the epicentre of the digital banking shakeup

The rise of the digitally-savvy customer with more sophisticated expectations is also driving change in the way banking as a service is consumed. >>

2 – Malaysia Banking : Staff cuts gather momentum

As economic growth slows, and uncertainties caused by falling commodity prices mount, heads have begun to roll at Malaysian banks. >>

3 – Analysis: Omnichannel, a future for Indonesia banking industry

With omnichannel, bank provides seamless, consistent and unified information on different channels, therefore consumer will experience the same services regardless their selected channels. >>

4 – Philippines : Over 200 new bank branches open in Q2

The Bangko Sentral ng Pilipinas (BSP) has given major banks as well as thrift, rural, and cooperative banks the green light to open more than to 200 branches nationwide in the second quarter of the year. >>

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April Wu

China Market Strategy

September 22, 2015

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Retail News Roundup – Sep 22

The top 5 retail news clips in Asia this week.

Newspaper

1 – Apple retailer iBox to focus on regional markets

iBox, one of Indonesia’s largest resellers of Apple products, plans to open six more retail stores by the end of 2015, mostly focusing on regional areas that are potential markets for Apple products. >>

2 – Lacoste to expand stores at airports in India

French sportswear major Lacoste is looking to tap air travellers by opening more outlets at airports in major cities in India. >>

3 – (Video interview)Under Armour CEO expects revenue to double by 2018

Despite the economic slowdown in China, Plank told CNBC’s “Power Lunch” he believes there is still an opportunity to expand to overseas markets, including Asia. >>

4 – Internet pushes malls into mobile era

China’s mall sector is accelerating into the mobile era because of the fast development of online technologies and rapidly changing consumer habits. >>

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April Wu

China Market Strategy

September 16, 2015

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Banking News This Week – Sep 16

The top 5 banking news stories in emerging markets this week.

banking news_cover

1 – Charting a course in mobile banking

The floating bank is the brainchild of Bank Rakyat Indonesia (BRI), which wants to offer banking and loan services to residents on remote islands belonging to the Thousand Islands province, north of Jakarta. >>

2 – Banks rush to ask for higher foreign-ownership rate

VietinBank, one of Vietnam’s largest commercial banks, is considering raising the foreign ownership ratio to 40 percent. If the bank’s proposal is approved by the State Bank of Vietnam (SBV), it will be the first bank with a foreign ownership of over 20 percent. >>

3 – Bankers target Africa

Standard Bank has sealed a cooperation agreement with South Korea’s Woori Bank and the Industrial and Commercial Bank of China (ICBC) to promote an African focused business venture among the three entities. >>

4 – African banking must innovate to compete

Mainly, these centered on coping with the transition to digital, the need to change their business models, ensuring revenue on transactions and competing with a growing number of non-traditional entrants to the banking market. >>

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April Wu

China Market Strategy

September 15, 2015

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Retail News Roundup – Sep 15

The top 5 retail news clips in Asia this week.

Newspaper

1 – H&M to open first India store Oct 2, marks entry into 60th market

The group is expected to open as many as 30 stores in India next year. With $22 billion in global sales, the firm had at the time of application proposed to invest Rs 750 crore in India. >>

2 – Buffalo Wild Wings eyes Asia expansion

US restaurant chain Buffalo Wild Wings is on an expansion mode. The casual-dining chain, known for its sports-viewing atmosphere and chicken wings, plans to open 400 restaurants in international locations in the next 10 years, and Asia is one of its top focus regions. >>

3 – McDonald’s India to double network

McDonald’s India says it plans to open a new restaurant every week for the next five years. That’s 250 restaurants by the end of 2015, more than double its current network of 231. >>

4 – Alibaba launches sports company

Alibaba Group’s expansion into non-eCommerce businesses such as movies and music took another step today as the group announced the establishment of a sports company, aiming to “transform China’s sports industry through Internet-enabled technologies.” >>

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