Chris Hubbard

@chriswhubbard Market Strategy

March 18, 2014

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Data In Emerging Markets Guide

35 page whitepaper on understanding, using, and the future of data in emerging markets.


We are now offering the 2014 Data In Emerging Markets Guide for free to all new subscribers. This 35 page whitepaper covers the following topics:

Understanding Data

  • A Short History Of Geospatial Data
  • How Brand POI Data Is Made

Challenges With Data In Emerging Markets

  • Data Headaches In Emerging Markets
  • Field Survey Challenges For Retailers In China

Using Data In Emerging Markets

  • Using Geospatial Data For Strategic Benefits
  • Questions Data & GIS Can Help Banks Answer
  • How Data and Maps Can Help brands Expand Environmentally
  • Geospatial Tagging For Business
  • Using GIS in Retail and Banking

 The Future Of Data In Emerging Markets

  • How Big Data & Social Media Are Changing Retail
  • Innovative Ways To Use Social Media Data
  • How Big Data Is Changing Retail Analytics