Edward Eng

Business Development Manager

August 7, 2012

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Targeting Consumers in China

It might be time to rethink how you're targeting China's consumers and positioning products.

Luxury labels have thrived in China and now their cheaper High Street counterparts are betting that young, fashion-conscious shoppers will help them weather weak economies in their home markets in the U.S. and Europe. However, they’ll encounter stiffer competition from established local chains than their luxury forerunners, and with many brands expanding aggressively in China, they will also be vying with each other for customers.

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Edward Eng

Business Development Manager

July 25, 2012

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Brand Owners Find New Opportunities

During a down turn economy, some brand owners find new opportunities in Asia.

Making its first foray into Asia, Hennes & Mauritz AB’s upscale brand COS opened a 6,000-square-foot store in Hong Kong late June. COS is joining other international retailers such as Coach and The Gap in the prime Central area.

Next up, Beijing. Plans are underway for a 4,300 square-foot store at the Parkview Green, a mall and hotel in Beijing’s central business district. The store will carry the entire COS collections.COS, which is short for Collection of Style, is a unisex brand with a design aesthetic that is modern, clean, and classic. The brand philosophy favors style over fashion trends.

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Edward Eng

Business Development Manager

January 29, 2012

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Beijing Malls Reposition Themselves

Beijing malls re-position for high-end consumer growth.

According to a new report by Jones Lang LaSalle, strong demand from domestic and international retailers pushed the overall vacancy rate down in 2011.

An increasing number of retailers have been competing in the Beijing retail market and several projects underwent re-positioning to strengthen their competitiveness.

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Edward Eng

Business Development Manager

January 19, 2012

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Car Brands Go Social in India

Leading automakers like Ford, Maruti Sazuki, and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.

Leading automakers like Ford, Maruti Sazuki, and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.

Ford’s roll out of its Fiesta and Figo cars in India made considerable use of this channel, drawing on customer research which found that offline and online word of mouth was a key purchase driver.

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Edward Eng

Business Development Manager

January 3, 2012

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Asia-Pacific Leads in Contactless Transport Cards

Hong Kong was the first region to employ a radio frequency identification (RFID) smart card system in 1997 called the Octopus.

Hong Kong was the first region to employ a radio frequency identification (RFID) smart card system in 1997 called the Octopus. The cards are now used by 95 percent of the population with 11 million transactions daily across metro, buses, ferries and more than 10,000 retail outlets in the city. Many Asia-Pacific cities and regions now use similar cards. Major cities in Japan use lots of different types of transport cards, Beijing and Shanghai commuters use the Yikatong, Singaporeans use the EZ-Link smart card, Taiwan has the EasyCard and most recently (December) New Delhi’s government launched a “Common Mobility Card” called More. New Zealand is currently working with Octopus to develop a transport card for 2012.

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