Edward Eng

Business Development Manager

January 19, 2012

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Car Brands Go Social in India

Leading automakers like Ford, Maruti Sazuki, and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.

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Leading automakers like Ford, Maruti Sazuki, and BMW are leveraging social media in India as they seek to find new ways to connect with consumers.

Ford’s roll out of its Fiesta and Figo cars in India made considerable use of this channel, drawing on customer research which found that offline and online word of mouth was a key purchase driver.

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Edward Eng

Business Development Manager

January 3, 2012

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Asia-Pacific Leads in Contactless Transport Cards

Hong Kong was the first region to employ a radio frequency identification (RFID) smart card system in 1997 called the Octopus.

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Hong Kong was the first region to employ a radio frequency identification (RFID) smart card system in 1997 called the Octopus. The cards are now used by 95 percent of the population with 11 million transactions daily across metro, buses, ferries and more than 10,000 retail outlets in the city. Many Asia-Pacific cities and regions now use similar cards. Major cities in Japan use lots of different types of transport cards, Beijing and Shanghai commuters use the Yikatong, Singaporeans use the EZ-Link smart card, Taiwan has the EasyCard and most recently (December) New Delhi’s government launched a “Common Mobility Card” called More. New Zealand is currently working with Octopus to develop a transport card for 2012.

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