Chris Hubbard

@chriswhubbard Market Strategy

October 4, 2013

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8 Social Media Sites For Retailers In China

Chinese social media sites retailers should be on now.

For retailers in the west, established social media platforms like Twitter and Facebook are must-have marketing platforms, but we all know things work a little different in China. Popular western social media is still largely unavailable for use throughout most of China, which is why they got creative, and created their own versions.

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Chris Hubbard

@chriswhubbard Market Strategy

September 27, 2013

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The 5 Best TED Videos On China

5 TED videos about China you shouldn't miss.

TED videos, I can’t get enough of them. As someone who lives and works in China, I was curious about what TED videos there were that specifically addressed China. I did some searching on the TED site and came up with these Five TED talks about China that I guarantee are worth watching and sharing. Enjoy.

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Chris Hubbard

@chriswhubbard Market Strategy

May 24, 2013

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8 Ways Apparel Retailers Can Embrace Localization Trends in Asia

The keys to looking local in Asian emerging markets.

In a previous post we talked about 3 Trends Driving Localization in Asia. Maturing emerging markets, local flavor appeal, and hometown advantage are all motivating locals to spend more of their dollars on local products that might seem to better suit their needs. For some brands, understanding how to leverage these trends might be obvious, but what can apparel retailers in Asia specifically do with these trends? The answer isn’t always clear, so this week we’re giving you 8 ways apparel retailers in Asia can embrace the localization trend.

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