Edward Eng

Business Development Manager

January 1, 2012

  • Tweet This
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Tweet This
  • Share by Email

Piazza Sempione & China’s Luxury Consumers

Niche Italian luxury label, Piazza Sempione, hopes to compete with heavyweights such as Louis Vuitton and Burberry in China’s crowded luxury market.

china-piazza

Niche Italian luxury label, Piazza Sempione, hopes to compete with heavyweights such as Louis Vuitton and Burberry in China’s crowded luxury market.

The company plans to capitalize on changing consumer tastes: “There are a growing number of Chinese who want to buy expensive niche brands rather than purchase luxury labels consumed by a less sophisticated, more mass segment of Mainland shoppers,” according to the company’s chief executive officer Enrico Morra.

Read the rest of this entry »

Page 14 of 14« First...1011121314