George Massey

Account Manager

June 20, 2012

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Burberry in China

How does Burberry stack up to China's retail potential?

In the last post, we delved into Burberry’s past and compared it to what they have planned for the future. This week, we present you with a closer look at where Burberry has stores and how they relate to the retail market potential in each province. This should give you a better picture of where potential for growth lies. If you’re interested in more info on these areas, feel free to shoot us an email.

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George Massey

Account Manager

June 19, 2012

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Burberry in China

What's next for the luxury brand in China?

In 2010, Burberry Group said it would buy out its Chinese franchises in a £70m deal that will see it take direct control of its 50 stores on the mainland. Angela Ahrendts, chief executive of Burberry said the Burberry brand had more global momentum than ever in its history. It had the product innovation and supply chain to handle the fastest-growing luxury market. “Regardless of the market dynamics going on, other dynamics are in place to make this the optimum time to do [this deal],” she said.

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Edward Eng

Business Development Manager

February 9, 2012

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Nike Fuelband Fit for Asia?

Another lightweight, polymer-encased fitness wristband has hit the market. But this one comes from Nike. The Nike+ FuelBand measures time, calories, steps and “NikeFuel.” It uses an accelerometer to measure movement, has built-in USB and 20 LED flights that flash red or green to show your progress, and can connect wirelessly to the iPhone via Bluetooth. The FuelBand comes with a free iPhone app, and is social network friendly, for those users who want to share their activity updates with Facebook, Foursquare and even Path. For now, the FuelBand app is iOS-only. Stefan Olander, Nike’s vice president of digital sport, says that the company will eventually explore other mobile operating systems for the app.

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