Chris Hubbard

@chriswhubbard Market Strategy

September 26, 2012

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Infographic – Why You Should Be Using GIS for Retail

Using GIS to make smarter more accurate business decisions.

Geographic information systems are designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. Historically, GIS has been used primarily for farming and agriculture needs. But with today’s vast amounts of available business data, retailers have also begun leveraging GIS to make smarter more accurate business decisions.

Studies have shown that 70% of all retail data contains a geospatial component. In this month’s Visual Trends infographic, we take a look at what GIS is, why retailers are choosing to adopt it, and how they are using it to gain a competitive edge.

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Edward Eng

Business Development Manager

September 11, 2012

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Gap Inc. Eyes India Entry

Gap's interest in the Indian market comes as the Indian government late last year opened the way for so-called

U.S. apparel retailer Gap Inc. is conducting market research in India as part of a plan to open retail operations in the future, an official from the company’s local liaison office said Tuesday. The official noted that the plans are at a preliminary stage but that management in the company’s San Francisco headquarters is “deliberating on this.” He added that specifics on how many stores the apparel retailer plans to open and how much it may invest are likely to be decided early next year.

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Edward Eng

Business Development Manager

September 4, 2012

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How Max Mara Succeeds in China

Since 1988, Italian clothing firm Max Mara Group has maintained a strong presence in China.

Since 1988, Italian clothing firm Max Mara Group has maintained a strong presence in China. The company boasts 238 stores on the mainland, 36 in Hong Kong, 42 in Taiwan, and 5 in Macau – and they aren’t stopping there. Max Mara’s new Hong Kong flagship location recently opened in the Central shopping and financial district. Its two-story design by Duccio Grassi Architects – described as “tactile and sophisticated” – closely mirrors what the brand sees as key attributes to the Chinese market.

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Edward Eng

Business Development Manager

August 14, 2012

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Building Your Brand in Asia

How do you build your brand and connect with sophisticated consumers in Asia?

It isn’t clear whether some U.S. lines will be well-received in China, where consumers favor luxury European brands and logos. The late entrance of U.S. retailers into China means they have to try harder to build brand recognition and loyalty. “It is easy for a Chinese consumer to understand Gucci, ‘It is expensive, so it must be good, and you must be someone if you have it.’ How does a Chinese consumer understand the history and lifestyle that [a U.S. brand] represents?” said Franklin Yao, chief executive of consultants SmithStreet Solutions.

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Edward Eng

Business Development Manager

July 4, 2012

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Capturing the Market

Hypermarkets and retail market potential in China.

A couple weeks ago we took a look at how Burberry stacked up to China’s retail market potential. This week, we give you hypermarkets. Although they faced many challenges, they’ve come a long way since we took an in-depth look at hypermarkets in 2010. If you’re interested in learning more about hypermarkets or other key retailers in China and Asia, feel free to reach out to us.

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