Karl Lai

Solutions Manager

January 10, 2014

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数据革命:中国零售业的新浪潮

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没有人可以否认这十几年来,计算器跟网络如何改变了人类的生活,人们不断地游移在手机、平板、桌机、笔电这些设备中提取信息并与人交流,甚至到了病态着迷的地步。然而在零售产业选址上面,却仍然原始地令人吃惊。

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Johnny Lin

Data Production Manager

January 8, 2014

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How Brand POI Data Is Made – In 6 Steps

Understand of your network through POI data.

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A point-of-interest, or POI is a specific point location, typically visualized with the aid of a map, that someone might find useful or interesting. In business terms it typically represents a retail chain’s spatial distribution. POI data is important for brands looking to gain a better understanding of how their networks look spatially and for use in network analysis.

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Johnny Lin

Data Production Manager

November 28, 2013

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7 Steps – Map Your Retail Locations For Free

Using Google Earth to map your network fast and free.

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If you’re a retailer with less than 10 stores, you can easily use a simple program like Excel to manage store information. However, if you have more than 10 stores, you already know Excel has it’s limits. Setting up a tool like Google Earth to help manage locations is often a first step retailers take when deciding to map networks. Today there are many mapping options available to retailers, from simple tools like Google Maps to advanced GIS enabled mapping tools like Kiwi. You can discover more tools in our article “5 mapping tools that can make your job easier.”

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Kenny Lee

VP, PMDO

November 22, 2013

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How Big Data & Social Media Are Changing Retail

Plus - Ways retailers can track social data and examples of successful execution.

Big data and social media have a powerful relationship. Not only are both highly discussed online, they are of particular interest to modern retailers as they look for strategy insights. As big data and social media begin to merge, they are changing the ways retailers look to leverage their value. 

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