Rita Lin

Project Manager

March 28, 2014

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Is Local Knowledge Handicapping Your Business? – 5 Reasons It Might Be

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When businesses enter a new market or begin aggressive expansion plans, they know that understanding that particular market is their key to success. So what better way to do this then by tapping into local populations for knowledge and advice, right? After all, locals have strong relationships, experience and knowledge. They’ve lived in these places for a long time, sometimes their whole lives. Can’t it go without saying that no one will be more knowledgable than they are? Not necessarily.

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Brady Yu

Business Analyst

March 21, 2014

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A Short History Of Mapping – Part 1

Mapping in the ancient greek civilization to the dark ages.

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Humans have long recognized the importance and value of maps in their daily lives. Mapping, or cartography, in a formal sense, has already become an integral part of human history for up to eight thousand years now. From abstract stick charts made by Polynesians to the ancient maps of Babylonia, Greece, and Arabia, through the Age of Discovery, and on into the 21st century. Maps are essential tools, which are used to help people define, explain, learn, and navigate their way around the world.

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Sherry Shi

Project Specialist

March 19, 2014

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3 Ways To Evaluate Trade Zones For Extraordinary Business Insight

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The concept of the retail trade zones has been used by analysts and practitioners in retail site evaluation and other market studies for a long time. In fact, retail trade zones correlate to urban commercial centers. Retail trade zone analysis and evaluation almost always focuses on locating and describing target markets, an essential action of virtually all business, but there are different ways to do this. Here are 3 ways to evaluate trade zones for extraordinary business insights:

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Chris Hubbard

@chriswhubbard Market Strategy

March 18, 2014

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Data In Emerging Markets Guide

35 page whitepaper on understanding, using, and the future of data in emerging markets.

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We are now offering the 2014 Data In Emerging Markets Guide for free to all new subscribers. This 35 page whitepaper covers the following topics:

Understanding Data

  • A Short History Of Geospatial Data
  • How Brand POI Data Is Made

Challenges With Data In Emerging Markets

  • Data Headaches In Emerging Markets
  • Field Survey Challenges For Retailers In China

Using Data In Emerging Markets

  • Using Geospatial Data For Strategic Benefits
  • Questions Data & GIS Can Help Banks Answer
  • How Data and Maps Can Help brands Expand Environmentally
  • Geospatial Tagging For Business
  • Using GIS in Retail and Banking

 The Future Of Data In Emerging Markets

  • How Big Data & Social Media Are Changing Retail
  • Innovative Ways To Use Social Media Data
  • How Big Data Is Changing Retail Analytics
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