Chris Hubbard

@chriswhubbard Market Strategy

July 10, 2014

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The 10 Things That Will Make Or Break Retail Potential In Any City

Want to know the retail potential in any city? Look at these ten things first:

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Retail potential in a city can make or break your brand. If you’re a retailer or brand who’s ever thought about expanding or establishing your business in a new city, then you know how important assessing retail potential is, and hard it can be to do accurately. These days brands collect an arsenal of tools to help them do this effectively, but there are some basic fundamentals to retail potential that any brand or business can easily assess themselves. Here are the 10 you’ll need to start with:

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Sam Ho

SVP, Data Intelligence

June 12, 2014

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4 Easy Ways To Leverage The Power Of Geomarketing Right Now

Understanding how geospatial data and location services are being leveraged for more strategic marketing.

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The core components of geomarketing requires, at it’s most fundamental level, a set of digital maps combined with heavy data and analytical tools. While Facebook, and other large user based social media sites, are able to leverage their own massive databases for marketing use, most people find geomarketing to be an allusive topic. Learning more about geo-marketing specifically can help retailers and brand owners understand how geospatial data and marketing is now being combined for more effective strategies.

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