Chris Hubbard

@chriswhubbard Market Strategy

May 24, 2013

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8 Ways Apparel Retailers Can Embrace Localization Trends in Asia

The keys to looking local in Asian emerging markets.

In a previous post we talked about 3 Trends Driving Localization in Asia. Maturing emerging markets, local flavor appeal, and hometown advantage are all motivating locals to spend more of their dollars on local products that might seem to better suit their needs. For some brands, understanding how to leverage these trends might be obvious, but what can apparel retailers in Asia specifically do with these trends? The answer isn’t always clear, so this week we’re giving you 8 ways apparel retailers in Asia can embrace the localization trend.

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Sam Ho

SVP, Data Intelligence

April 18, 2013

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How To Use Bad Data In Good Ways

Applying less than optimal data in ways that questions old thinking.

“Garbage in, garbage out.” We’re all familiar with this phrase. When trying to analyze some of the rougher datasets, we’ll  hear this expression from those who are questioning the results. But does the old adage always ring true? Should all “bad” data be considered “garbage” that is useless in analysis? Moreover, what is “garbage” data?

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Hiroshi Tomita

Business Analyst

March 28, 2013

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How to Use Geospatial Data for Strategic Benefits

Applying GIS in Lagos, Nigeria

In 2012 getchee launched a large market mapping project in Lagos, Nigeria which is one of the first of its kind to be conducted in the region. Lagos, located in the West African country of Nigeria is the nation’s second fastest growing city, most prosperous, and with a population of over 16 million people, the largest as well.

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