Chun Chuan Lin

Project Manager

September 26, 2013

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Should You Be Using Intensity Maps?

Leveraging intensity maps in your network planning.

heatmaps

As a retailer, you’re probably used to using surveys as a means to understanding customer behavior. Traditionally, once you get the data, you might start working in excel or some other statistical software, cranking out brilliant correlations or percentage checks.

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Johnny Lin

Data Production Manager

September 12, 2013

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Top 5 Ways to Use GIS in Retail and Banking

Powerful spatial tools for network management.

5WaysGIS3

In a speech titled, The Digital Earth: Understanding our planet in the 21st century, Vice President Al Gore made this statement:  “The hardest part of taking advantage of this flood of geo-spatial information will be making sense of it – by turning raw data into understandable information.” What Al Gore recognized back in 1998, was that while GIS was becoming more and more rich in terms of information, how businesses distill value from it was still unclear.  Read the rest of this entry »

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