Paula Idec

Market Researcher

Should retailers worry about blogshops?

The online retailing phenomenon in Southeast Asia.

You may have come across many mini online shops hosted via free platforms such as blogs and social networking sites. These online stores have even gained their own name, ‘blogshops’, as shop owners have leveraged them to increase profit. We’ve seen this trend in the U.S. and Europe, but blogshops have surprisingly emerged as a significant ecommerce platform in Southeast Asia in markets such as Malaysia and Singapore.

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