April Wu

China Market Strategy

2015 BRANDS 100

The Most Influential Brands in Taiwan

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The Chinese business magazine “Business Weekly” and market research company, Ipsos has announced Taiwan 100 Most Influential Brands for 2014 survey results. The survey conducted by online questionnaire, selected valid samples from 1,000 people, focusing on FMCG, retail, digital, automobile, transportation, finance and insurance, telecomm, and IT industry.  This research evaluate how brands or corporates engage with Taiwan consumers through five categories including Leadership innovation, sense of trust, brand visibility, CSR (corporate citizenship) and O2O engagement (Online to Offline). The top three are internet-related companies, Google, Facebook and LINE.

Full List>>

Below is the most influential brands list in Taiwan.

  1. Google
  2. Facebook
  3. LINE
  4. 7-ELEVEN (CVS)
  5. YAHOO!
  6. YouTube
  7. Microsoft
  8. VISA
  9. PX Mart (Supermarket)
  10. Chunghwa Post
  11. Chunghwa Telecom
  12. Uni-President
  13. Apple
  14. Family Mart (CVS)
  15. SONY
  16. Carrefour (Hypermart)
  17. Watsons
  18. McDonald’s
  19. IMEI
  20. Starbucks
  21. ASUS
  22. MasterCard
  23. PChome
  24. TATUNG
  25. Taiwan High Speed Rail
  26. President Transnet
  27. IKEA
  28. CTBC Bank
  29. htc
  30. FAREASTONE
  31. Coca cola
  32. COSTCO (Hypermart)
  33. Nike
  34. UNIQLO
  35. Panasonic
  36. SAMSUNG
  37. RT-MART (Hypermart)
  38. TAIWAN BEER
  39. P&G
  40. adidas
  41. KYMCO
  42. Taiwan Mobile
  43. citibank
  44. DARLIE
  45. acer
  46. TOYOTA
  47. sym
  48. Cathay Life Insurance
  49. Mercedes Bens
  50. Tsannkuen燦坤
  51. EVA AIR
  52. KFC
  53. Colgate
  54. COSMED
  55. MOS BURGER
  56. Twitter
  57. Pizza Hut
  58. Kuang Chuan Dairy
  59. SHIN KONG MITSUKOSHI
  60. 85 café
  61. YAMAHA
  62. CHINA AIRLINES
  63. Fubon Financial Holdings
  64. Hey Song
  65. LUX
  66. BMW
  67. American Express
  68. NISSAN
  69. Nintendo
  70. Nestle
  71. SHLSEIDO
  72. Dominos
  73. IBM
  74. Dove
  75. Heineken
  76. LEXUS
  77. Volkswagen
  78. LG
  79. Unilever
  80. Nan Shan Life Insurance
  81. SOGO
  82. Gillette
  83. Amway
  84. Sinyi Realty
  85. HONDA
  86. SK-two
  87. Bayer
  88. DELL
  89. Panadol
  90. Airwaves
  91. Wang Steak
  92. Wei Chuan
  93. Jonnie Walker
  94. Ford
  95. MITSUSISHI MOTORS
  96. Yungching Realty
  97. pepsi
  98. HSBC
  99. L’oreal
  100. BlackBerry
April Wu

China Market Strategy

Retail News Roundup – Apr 14

The top 5 retail news clips in Asia this week.

Newspaper

1 – Vietnamese companies should invest in e-commerce

Vietnamese companies should seek to expand exports through e-commerce, which is becoming an effective channel for approaching importers. >>

2 – Supermarkets tap into Vietnam’s domestic retail sector

The considerable potential of Vietnam’s domestic retail market is being actively promoted by large retailers looking to expand their businesses at a faster pace. >>

3 -Alibaba Bank to debut in June

Alibaba’s finance subsidiary Ant Financial will launch the new ‘Alibaba bank’ online in two months. >>

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April Wu

China Market Strategy

Banking News This Week – Apr 8

The top 5 banking news stories in emerging markets this week.

banking news_cover

1 – CBN approves 2 models of mobile money services

The Regulatory Framework and Guidelines on Mobile Money Services in Nigeria is­sued by CBN on its website, classified the services as bank led, which is a bank and/or its consortium as lead initiator and non-bank led, which is a corporate organisation duly licensed by CBN as lead ini­tiator. >>

2 – Over 700 million in Asia already bank digitally

According to a new report from McKinsey & Company, smartphones and high speed Internet access are transforming banking habits in Asia where over 700 million people already regularly conduct transactions online. >>

3 - M-commerce boom in Philippines as smartphone penetration increases

M-commerce is booming in the Philippines, thanks to a young, digitally-connected population, better payment options and a bigger variety of vendors. >>

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April Wu

China Market Strategy

Retail News Roundup – Apr 7

The top 5 retail news clips in Asia this week.

Newspaper

1 – Retailers keen to open in Bangkok

Bangkok has been ranked eighth among retail target markets in Asia-Pacific, with 19 new entrants opening stores last year, according to a report by property consultancy CB Richard Ellis (CBRE). >>

2 – L’Oreal posts slower growth in China

L’OREAL, the world’s largest cosmetics group, said growth in China slowed to 7.7 percent last year from that of 10.2 percent in 2013, as consumption growth slowed in China and globally. >>

3 -Quiznos China plans 1500 stores

US fast food chain Quiznos has revealed more details of its plan to roll out a massive 1500 strong network across China. >>

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April Wu

China Market Strategy

Retail News Roundup – Mar 31

The top 5 retail news clips in Asia this week.

Newspaper

1 – Convenience stores look at mobile app potential

Two major convenience store chains in Taiwan are trying to introduce mobile apps to give customers access to a greater range of services and boost sales as e-commerce could soon revolutionize the convenience store industry. >>

2 – WeChat Makes E-Commerce Push to Serve Growing Users in Indonesia

The developers of the popular multi-platform messaging app WeChat have rolled out an e-commerce offering through the app to tap the boom in the number of Indonesians using smartphones and engaging in online transactions. >>

3 – H&M to open 400 new stores in FY 2014-15

Swedish fashion retailer Hennes & Mauritz (H&M) has said “strong” store and online expansion led to improved sales and profits in the first quarter. >>

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