April Wu

China Market Strategy

Banking News This Week – Oct 21

The top 5 banking news stories in emerging markets this week.

1 – Foreign banks prepare for opportunity to open subsidiaries in India

A recent change in regulations allows foreigners to create Indian subsidiaries, freeing them from restrictions on acquisitions and branches. >>

2 – Vietnam: Citi to set up unit to design mobile banking solution

Citigroup Inc’s consumer banking unit said it would set up a unit, Citi FinTech, for designing a “radically simple, connected mobile banking solution.” >>

3 – Mobile banking services in Africa: the emergence of mobile savings, credit and insurance

Mobile money services has a huge potential for revenue generation for telcos, owing to relatively low penetration of banking services (around 29% of the population) and mobile phones (which is nearly 80% of the population). >>

4 – Singapore: Banks exploring plan for money transfers using mobile numbers

A bold new plan to enable money transfers using only mobile phone numbers is being explored as the banking industry looks at ways to improve payment technologies. >>

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April Wu

China Market Strategy

Retail News Roundup – Oct 20

The top 5 retail news clips in Asia this week.

1 – FamilyMart, Uny agree all-stock merger

FamilyMart Co. has agreed to buy Uny Group Holdings Co., the operator of the Circle K and Sunkus chains, creating the nation’s second-largest convenience store operator. >>

2 – Mini-marts boom as Vietnam’s shoppers shift spending patterns

Vietnam is seeing a mini-boom in mini-marts, with local and foreign players beefing up their presence as shoppers eye easy buys while a robust economy increases spending power. >>

3 – Ikea celebrates first anniversary in Indonesia, eyes expansion

Furniture giant Ikea marked its first full year of operations in Indonesia this week by welcoming its 2.8 millionth customer to its store in Alam Sutera, on the western outskirts of Jakarta. >>

4 – Li-Ning growth strengthens

Hong Kong-listed Chinese sportswear brand Li-Ning has released the vaguest operational update of the year – but nevertheless, it’s clear the brand is still growing. >>

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April Wu

China Market Strategy

How data can empower retail marketing campaigns?

Data-driven activities to target people highly likely to buy

O2O is a very good concept for retailers to truly engage with customers. Whether consumers purchase online or offline, the buying journey is much more important for brand owners to profile customers and predict their next move. Retailers need to dig out who the customers are and what they want through bunches of data, then push the right messages that they wont’ignore.

Identify business problems and set up objectives

Nowadays data steam from consumer’s daily life: from browsers of websites, apps of mobiles and tablets, from credit cards and transactions of POS, and any other digital track from intelligence devices. Data collection is no longer as difficult as it was in old days. Before analyzing the data, marketers should be very clear about what’s the ultimate goal for pulling out so much data. Specify business problems the company try to solve, so that marketers can ask the right questions while looking at abundant numbers without getting lost.

Now we are talking about how data could be helpful in optimizing marketing campaign.


Find out most desirable customers and most valuable customers

Sometimes we will get into the trap of always finding new leads. Marketers held a lot of campaigns to acquire new customers. Yet, the point is not how big the customer base; the quality counts. Instead sleeping customers, people visit often and be willing to buy more expensive option are the main contribution and loyal members. Reevaluate your existing customers and use creative ways to activate them.

Customize messages to target more precise segment of audience

In addition to traditional broadcasting advertisement, create tailored messages to different target audiences. With the analysis of transaction data, CRM data, and market data, we can likely predict customer preference, not wild guess. Since we figure out what they probably like and their intent for next move, we can provide best offer for the right groups to maximize the campaign results.

Use location analysis to get actionable metrics

Consider “where” factor in customer behavior analysis. Ask questions like where the customer purchase the product, where they surf the internet, or where they use specific service/apps. Do some research on target customers and other key market drivers (key accessibility, business, lifestyle, residential, tourist points, competitors, ant etc.). Use demographics, business point data for market overview and better environment understanding. Visualize high potential trade zones that you haven’t taped in. Marketers can always know where to put ads, digitally or physically, in the clusters people will actually purchase.

Above all, brands need to embrace digital channel to grab each chance of engagement with customers. The more data collected from consumers, the more we can increase success rate of marketing activities.

April Wu

China Market Strategy

Banking News This Week – Oct 14

The top 5 banking news stories in emerging markets this week.

1 – Australia’s ANZ to expand in China as Asia strategy evolves

Australia and New Zealand Banking Group will expand its customer base in China and lengthen the tenure of loans to its top customers as part of the”evolution” of its Asia strategy. >>

2 – Foreign banks prepare for opportunity to open subsidiaries in India

The Royal Bank of Scotland (RBS) has joined a long line of international banks retrenching from India. However, Standard Chartered and HSBC both insist that their operations in Asia’s third-largest country are on a very different path. >>

3 – ‘E-payment channels’ security drives cash-less banking’

Cash-less banking thrives on convenience and security of the e-payment channels. Bank customers would use e-payment cards or cash, depending on which of them is convenient for them. >>

4 – Dubai eyes Africa’s “untapped” Islamic markets

Launched in association with the Economist Intelligence Unit (EIU) the highlights pointed to the growing demand in Kenya Ethiopia and South Africa markets for Islamic finance products and banking instruments in asset management and takaful sectors. >>

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April Wu

China Market Strategy

Retail News Roundup – Oct 13

The top 5 retail news clips in Asia this week.

1 – Ikea to open 25 stores in India

The company had been sourcing products from India for 28 years but it is yet to open its first store in the country. At Rs 500 crore for each store, Ikea’s investment in 25 stores could be Rs 12,500 crore. >>

2 – Thailand:Lawson eyes fast expansion

Competition among convenience store chains is heating up as Japan’s Lawson says it will add more than 100 Lawson 108 outlets next year. >>

3 – Columbia Korea in aggressive expansion

US sportswear brand Columbia says it will expand its retail network in South Korea, part of a strategy to become one of the top three retailers in its category there by 2020. >>

4 – Karl Lagerfeld to go online in 97 markets

The move marks a dramatic expansion of the company’s current online strategy which is to partner with leading department store brands, such as Harvey Nichols and Harrods, and selected online-only retailers Stylebob.com, Luisviaroma.com and Zalando.com. >>

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