Wal-Mart has 12 shopping plazas and one Sam’s Club in Fujian province, providing more than 4,000 jobs. Wal-Mart will introduce low-carbon concepts to its malls in Xiamen.
Wal-Mart has built 46 partner farms in 15 provinces, benefiting 479,000 farmers. “Our objective is to build our partner farms to 1 million farmers by the end of 2011,” Christina Lee, senior public relations director of Wal-Mart China said.
Xiamen is also actively exploring the low-carbon development model for local conditions, which is compatible with Wal-Mart’s strategies. Wal-Mart saves energy by promoting energy-saving LED lamps and cabinet freezers, waste heat recovery units, and turning off some lights during non-peak hours.
Selling environmentally friendly commodities is another crucial component of Wal-Mart’s green ambitions. For example, its Partner Farm Program has been helping farmers improve their adaptabilities to markets and guiding their standardized mass production in an environmentally friendly way since 2007.
This not only helps farmers increase their incomes, but also provides Chinese consumers with fresh, safe, tasty, and healthy foods.
The company has also organized a domestic marketing tutorship program for export enterprises and helped them explore domestic markets.
Lee said the program is being carried out in Guangdong, Zhejiang, Jiangsu, and some other regions with developed export industries.
“Thanks to this program, more than 1,000 export enterprises have benefited,” she said. “Products from more than 60 enterprises are on the shelves of Wal-Mart, bringing in more than 50 million yuan ($7.35 million) in sales a year.”
Source: China Daily
