As the leading market data and intelligence provider in the APAC region, getchee works with international brand owners that are entering or expanding their operations in China and the rest of the Asia Pacific. We are hosting a seminar in Shanghai on October 29, 2010 at Accenture’s facilities to aid brand owners in their shopping mall targeting strategy. We want to take this opportunity to invite you to attend. Please mark your calendars and stay tuned for details.
China’s rapid urbanization and development rate means new shopping malls are opening every week. Learn how incorporating geo-demographic data and location analysis in your mall selection strategy can maximize your return and create a long term successful store in a flourishing mall.
Avoid shopping mall pitfalls. Bigger is not always better. Dongguan, located in southern China’s Guangdong provice, has a population over 6 million. It is also home to one of the world’s largest malls, New South China Mall. The mall has space for up to 2,350 stores but it’s been 99% vacant since opening in 2005. It’s considered a ‘ghost mall’ or ‘dead mall’.
Click here for pictures if you can’t watch the video.
Register for Seminar – Targeting Good Malls in China
Date: October 29, 2010 (Fri.)
Venue: Accenture Shanghai Office (Accenture link)
Address: 31F Zhao Feng Plaza, 1027 Changning Road, Shanghai, China (map)
Registration: philip.tomlin@getchee.com
Reg. Fee: None
Language: English
Feel free to invite interested third parties.
You always come across GDP when dealing with market potential. But what about ‘retail synergy index’? We feel it is also very important to evaluate and focus on the retail penetration within cities. A city with only a high GDP level doesn’t necessarily mean it’s a good market to enter.
The graph below illustrates how getchee’s retail synergy index adjusts the ranking of Chinese cities based on modern retail penetration. Cities such as Wuhan and Chengdu have modern retail synergies comparable to their GDP rankings, whereas cities like Shenzhen and Guangzhou have retail synergies that don’t quite match their high GDP rankings.
The getchee seminar on retail and distribution solutions for China’s lower tier cities was held on Wednesday, June 9. For all the persons who could not attend, we would like to give you a short summary. The seminar was fully attended by representatives from:
+ 3 of the top 5 sporting goods brands
+ 2 of the top 10 QSR brands
+ The top home furnishings brand
+ Internationally recognized retail brands
Seminar Summary
A quick recap of what happened.
The first presentation gave us great insight into real experiences of hypermarkets expanding in China. James Grigsby, Vice President at getchee, then presented a methodology for sizing China’s lower tier cities to establish market potential.
The last presentation was given by Hsiang-Yun Chu, the Shanghai General Manager for Geopro, on city network planning with limited data. We will make our presentation slides available in pdf format. To receive a copy or to schedule a consultation, please feel free to call us anytime at +886.2.7718.0700 or send a message to philip.tomlin@getchee.com.
getchee and GeoPro are combining their in-depth knowledge of key China market data to provide insight in planning and implementing profitable retail and distribution networks in China’s lower tier cities.
Problem at Hand Urbanizing at over 45% per annum, China’s attracting retailers looking to tap into China’s growing middle-class spending power. Company CEOs and marketers looking at cities such as Tianjin, Wuhan, and cities in lower tiers face a dearth of local data when planning their retail and distribution networks.
Date: June 9, 2010 (Wed.) 9am – noon
Venue: Accenture Shanghai Office (Accenture link)
Address: 31F Zhao Feng Plaza, 1027 Changning Road, Shanghai, China (map)
Registration: philip.tomlin@getchee.com
Deadline: May 26, 2010 (Wed.)
Language: English
Thanks Attend our seminar to learn about how your company strategists can eliminate risk and chance from their retail and distribution networks and develop bulletproof expansion strategies. We will raffle off a free iPhone.
We are happy to announce the launch of our new website. Our site includes the addition of five new getchee Solutions that further help brand owners expand and optimize their businesses in emerging economies.
What are the getchee Solutions?
Market
Understand current and potential markets. Determine optimal areas of a market to sell your products and services. Discover existing market gaps.
+ market potential analysis
+ market segmentation
+ standard and customized data
Network
Evaluate and optimize your retail networks. Analyze trade areas to select profitable sites and sales channels. Make the best store format decisions.
+ site selection recommendations
+ store network optimization
+ trade area analysis
Customer
Figure out who and where your customers are. Analyze and define customer segmentations to find market potential and build effective market strategies.
+ customer mapping
+ customer profiling
+ customer segmentation
Forecast
Know your market potential and predict sales of new products and services. Understand customer behavior and market trends to aid in sales forecasting.
+ market potential analysis
+ predictive analysis
+ trending and sales forecasting
Performance
Tune products and services to perform better in changing market conditions. Build effective marketing strategies to reach your customers.
+ brand management
+ channel optimization
+ sales territory alignment
China’s rapid urbanization and development rate means new shopping malls are opening every week. Learn how incorporating geo-demographic data and location analysis in your mall selection strategy can maximize your return and create a long term successful store in a flourishing mall.
