As the leading market data and intelligence provider in the APAC region, getchee works with international brand owners that are entering or expanding their operations in China and the rest of the Asia Pacific. We are hosting a seminar in Shanghai on October 29, 2010 at Accenture’s facilities to aid brand owners in their shopping mall targeting strategy. We want to take this opportunity to invite you to attend. Please mark your calendars and stay tuned for details.
China’s rapid urbanization and development rate means new shopping malls are opening every week. Learn how incorporating geo-demographic data and location analysis in your mall selection strategy can maximize your return and create a long term successful store in a flourishing mall.
Avoid shopping mall pitfalls. Bigger is not always better. Dongguan, located in southern China’s Guangdong provice, has a population over 6 million. It is also home to one of the world’s largest malls, New South China Mall. The mall has space for up to 2,350 stores but it’s been 99% vacant since opening in 2005. It’s considered a ‘ghost mall’ or ‘dead mall’.
Click here for pictures if you can’t watch the video.
Register for Seminar – Targeting Good Malls in China
Date: October 29, 2010 (Fri.)
Venue: Accenture Shanghai Office (Accenture link)
Address: 31F Zhao Feng Plaza, 1027 Changning Road, Shanghai, China (map)
Registration: philip.tomlin@getchee.com
Reg. Fee: None
Language: English
Feel free to invite interested third parties.
I never had a chance to try this awesome vegetable, Shansu, until I moved to Taiwan. I think I first tried this light and crispy vegetable at one of the many ‘quick stir-fry’ places here. Most dishes in these places go for about 100NTD (3USD) a piece. Shansu is generally slightly more expensive. It usually maxes out at 150NTD per order.
Browsing a Wellcome supermarket one day, I found a package of Shansu for about a third of the price. On another day, I found it at Jason’s for a little bit more than Wellcome. Recently, I’ve been shopping at wet markets and noticed Shansu is cheaper there than at supermarkets. Surprisingly, I also found it at Costco. It was a decent deal since it was cheaper than the supermarkets and wet markets but not quite as fresh.
Even though the price was right, I didn’t buy it owing to the lack of freshness and the bulk quantity was just too much for me. However, just standing there, I wanted to know how many people were buying that pack of Shansu and who these people were. Many Taiwanese restaurants owners have started shopping at Costco since the prices of things like cooking oil and cleaning products are attractive. But are any stir-fry restaurant owners buying Shansu from Costco now instead of straight from the farms or wet markets out of convenience? How far do these owners travel to get to Costco? How much impact has Costco had on wet markets, supermarkets, and the neighboring RT Mart hypermarket?
I had to stop myself. Not enough information and just too little time to be thinking about this kind of stuff on a Sunday night. I would need geocoded demographic data and wealth intensities, Costco’s point of sales data, and third party purchasing data to answer all those questions. Then again, if a Tostitos Asia brand manager also had all this information, he or she would know that I was going to Costco to buy tortilla chips instead of Shansu for my homemade salsa. Things would be much easier if the Wellcome by my house sold tortilla chips. Oh well.
Also interested in learning about restaurants and supermarkets in Shanghai or Chengde? Local demand for tortilla chips, salsa, and sweet potato? Let me know. Thanks. -Eddie
We are happy to announce the launch of our new website. Our site includes the addition of five new getchee Solutions that further help brand owners expand and optimize their businesses in emerging economies.
What are the getchee Solutions?
Market
Understand current and potential markets. Determine optimal areas of a market to sell your products and services. Discover existing market gaps.
+ market potential analysis
+ market segmentation
+ standard and customized data
Network
Evaluate and optimize your retail networks. Analyze trade areas to select profitable sites and sales channels. Make the best store format decisions.
+ site selection recommendations
+ store network optimization
+ trade area analysis
Customer
Figure out who and where your customers are. Analyze and define customer segmentations to find market potential and build effective market strategies.
+ customer mapping
+ customer profiling
+ customer segmentation
Forecast
Know your market potential and predict sales of new products and services. Understand customer behavior and market trends to aid in sales forecasting.
+ market potential analysis
+ predictive analysis
+ trending and sales forecasting
Performance
Tune products and services to perform better in changing market conditions. Build effective marketing strategies to reach your customers.
+ brand management
+ channel optimization
+ sales territory alignment
Just a few days after the announcement of Kraft’s takeover of Cadbury, China has recalled over 170 tons of milk powder amid another melamine crackdown. The new discovery most likely doesn’t directly link to either of the companies’ products but certainly has an impact on their markets. As I had mentioned in the recent Cadbury article, chocolate is suiting well with booming middle classes in China, India, and Brazil. However, I would like to ask you if you think this new melamine scare will be beneficial or detrimental to Cadbury and Kraft’s efforts in China.
We’d love to know what you think. Leave your comments below. Useful links to resources providing additional insight are especially appreciated. Thanks, Eddie from getchee. =)
Both emerging and both have a population of over 1 billion people each. So what’s the difference between the two economic giants?
1. Infrastructure
China’s got it. India needs to get it together.
2. Class
China’s already got 300 million in the middle class. India’s got only 50 million. However, India is a country that is turning “one billion people into one billion consumers,” says Manvinder Banga, the president of Unilever’s global food and personal care division. Whichever strengthens its middle class faster is what will matter the most.
3. Bullseye
China’s got a bigger target on its chest. The news about China isn’t always positive, but any news is better than no news. Self-marketing and building better international connections will generate more economic dollars.
Two Questions
1. What major differences do you think separate China and India?
2. If you were a food retailer, FMCGer, auto company, or bank, where would you invest? Why?
Whether you agree or disagree, we’d love to know what you think. Leave your opinion, thoughts, and/or comments below. Useful links to resources providing additional insight are especially appreciated. Thanks. =)
China’s rapid urbanization and development rate means new shopping malls are opening every week. Learn how incorporating geo-demographic data and location analysis in your mall selection strategy can maximize your return and create a long term successful store in a flourishing mall.
