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June 23, 2010
China Trends by Edward Eng

One man. One ball. One love. His name is Lucky. He is determined to bring the fever out in everyone. World Cup fever. Lucky has decided to kick a ball around Beijing’s inner city subway line also known as Line 2. He will unite business people, general consumers, and children. With all the banks, convenience stores, and schools he’ll pass, Lucky won’t run out of money, water, or places to rest.

On his path, Lucky’s efforts will touch the hearts of over 740,000 people in at least 260,000 households. Way to go Lucky!

Feel the same passion as Lucky? Want Lucky to ignite the World Cup spark in your city? He’d be happy with the chance to visit your hometown.