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May 11, 2010

According to the Epoch Times, the gap between the rich and poor in China is widening. In addition, Chinese Premier Wen Jiabao states that the situation is very complex. It looks like there’s a lot of work to do. I hope they fix it soon.

In the meantime, let’s find out where the rich population live and shop so we can offer products and services they like. At the same time, let’s locate the lower to middle class so we can offer them products and services they need. In honor of Expo 2010’s slogan ‘Better City – Better Life’, here’s a glimpse of some geocoded Shanghai income demographics and points of interests (banks and convenience stores). Instead of waiting around for China to fix its government monopolies, let’s work on getting the right products and services in the hands of their target customers no matter rich or poor.

We’d love to know what you think. Leave your comments below. Useful links to resources providing additional insight are especially appreciated. Thanks from Eddie at getchee. =)

April 12, 2010

We are happy to announce the launch of our new website. Our site includes the addition of five new getchee Solutions that further help brand owners expand and optimize their businesses in emerging economies.

What are the getchee Solutions?

Market
Understand current and potential markets. Determine optimal areas of a market to sell your products and services. Discover existing market gaps.
+ market potential analysis
+ market segmentation
+ standard and customized data

Network
Evaluate and optimize your retail networks. Analyze trade areas to select profitable sites and sales channels. Make the best store format decisions.
+ site selection recommendations
+ store network optimization
+ trade area analysis

Customer
Figure out who and where your customers are. Analyze and define customer segmentations to find market potential and build effective market strategies.
+ customer mapping
+ customer profiling
+ customer segmentation

Forecast
Know your market potential and predict sales of new products and services. Understand customer behavior and market trends to aid in sales forecasting.
+ market potential analysis
+ predictive analysis
+ trending and sales forecasting

Performance
Tune products and services to perform better in changing market conditions. Build effective marketing strategies to reach your customers.
+ brand management
+ channel optimization
+ sales territory alignment

What industries does getchee cover?

+ automotive
+ banking and finance
+ FMCG
+ retail food
+ retail merchandise

What regions does getchee support?

+ China (18 cities)
+ India (4 cities)
+ Southeast Asia (13 cities)

Learn more about the cities we support. We’re always updating our database.

How do we support getchee Solutions?

+ getchee Data™
+ getchee Enterprise™

Contact us for more information.

February 22, 2010
Retail, banking by Edward Eng

China is going for more than gold at the 2010 Winter Olympics in Vancouver. The Chinese are trying to prove that China is a world dominator financially and physically.

Why should other countries care?

Dignity is certainly not a concern. If you’re in retail or banking, you might want to think about rooting for China instead of your own country.

Why? Because this is what China’s showing in Vancouver represents.

1. People in China have more leisure time to enjoy sports. People have more money to spend on extracurricular activities and their respective products. There’s a growing interest in other cultures.

2. At least 300 million sets of eyeballs protected by 60 billion eyelashes of pride from China are observing every move of their competing countrymen and those of other countries. These Olympians have more power than any billion-dollar stimulus.

3. China is winning the emerging market race. You don’t see any of the other emerging countries like India and Brazil on the medal list.

Go China!

Comments

Whether you agree or disagree, we’d love to know what you think. Leave your comments below. Useful links to resources providing additional insight are especially appreciated. Thanks, Eddie from getchee. =)

Related Links

Big-time Medal Winners – CRI English

Vancouver 2010 Winter Olympics Medal Standings – The Vancouver Organizing Committee

February 10, 2010
Retail Food, banking by Edward Eng

Why is French retail doing so well in China? With 157 operating hypermarkets, an expansion rate of 23 locations a year, and a 95 percent product/merchandise mix of local origin, Lars Olofsson, CEO of Carrefour, said it best. “We’ve added availability of certain products that were previously only found in specific regions or local markets. We’ve also added food safety, food quality, and modernity.”

This is a perfect example of Justin Dowes’s quote in the Next China Trend article. “Because while Chinese skiers want all the positive trapping, they also want something that is theirs – food and cultural elements, but delivered at a much higher level.” Carrefour has hit the nail right on the head when it comes to successfully selling to the Chinese consumer. Basically, give them what they want and what they are looking for, all at a place they trust that delivers good quality, service, and value.

According to Business Insider’s Gus Lubin and Joe Weisenthal, as the middle class emerges and people have stable jobs, credit cards offer a quick shortcut to a nice jump in standard of living. As Carrefour strives to make life easier and better for the Chinese, be on the lookout for a correlation in profit spikes between the French retailer and banks (local and foreign).

Comments

Whether you agree or disagree, we’d love to know what you think. Leave your comments below. Useful links to resources providing additional insight are especially appreciated. Thanks, Eddie from getchee. =)

Related Links

It Begins: China Gets Drunk on Credit Card Debt – Business Insider

China: Where Retail Dinosaurs Are Thriving – BusinessWeek

February 5, 2010
Market Potential by Edward Eng

Both emerging and both have a population of over 1 billion people each. So what’s the difference between the two economic giants?

1. Infrastructure

China’s got it. India needs to get it together.

2. Class

China’s already got 300 million in the middle class. India’s got only 50 million. However, India is a country that is turning “one billion people into one billion consumers,” says Manvinder Banga, the president of Unilever’s global food and personal care division. Whichever strengthens its middle class faster is what will matter the most.

3. Bullseye

China’s got a bigger target on its chest. The news about China isn’t always positive, but any news is better than no news. Self-marketing and building better international connections will generate more economic dollars.

Two Questions

1. What major differences do you think separate China and India?

2. If you were a food retailer, FMCGer, auto company, or bank, where would you invest? Why?

Whether you agree or disagree, we’d love to know what you think. Leave your opinion, thoughts, and/or comments below. Useful links to resources providing additional insight are especially appreciated. Thanks.  =)