Just a few days after the announcement of Kraft’s takeover of Cadbury, China has recalled over 170 tons of milk powder amid another melamine crackdown. The new discovery most likely doesn’t directly link to either of the companies’ products but certainly has an impact on their markets. As I had mentioned in the recent Cadbury article, chocolate is suiting well with booming middle classes in China, India, and Brazil. However, I would like to ask you if you think this new melamine scare will be beneficial or detrimental to Cadbury and Kraft’s efforts in China.
We’d love to know what you think. Leave your comments below. Useful links to resources providing additional insight are especially appreciated. Thanks, Eddie from getchee. =)
Related Links
More Tainted Milk Found in Latest Crackdown – China Daily
More Tainted Dairy Products Are Found in Chinese Stores – NY Times
What’s global reach worth to Kraft? $19 Billion – Advertising Age
