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February 5, 2010
Market Potential by Edward Eng

Both emerging and both have a population of over 1 billion people each. So what’s the difference between the two economic giants?

1. Infrastructure

China’s got it. India needs to get it together.

2. Class

China’s already got 300 million in the middle class. India’s got only 50 million. However, India is a country that is turning “one billion people into one billion consumers,” says Manvinder Banga, the president of Unilever’s global food and personal care division. Whichever strengthens its middle class faster is what will matter the most.

3. Bullseye

China’s got a bigger target on its chest. The news about China isn’t always positive, but any news is better than no news. Self-marketing and building better international connections will generate more economic dollars.

Two Questions

1. What major differences do you think separate China and India?

2. If you were a food retailer, FMCGer, auto company, or bank, where would you invest? Why?

Whether you agree or disagree, we’d love to know what you think. Leave your opinion, thoughts, and/or comments below. Useful links to resources providing additional insight are especially appreciated. Thanks.  =)

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