Nope. Since it’s official that Kraft has taken over Cadbury, people like business reporter Simon Atkinson of BBC News have been asking good questions like the one above. At the end of his article he asks another good question, “Will it be bad for the business?” Again, nope. This is going to be great for Cadbury and all its fast moving consumer goods. Kraft also has a great presence throughout the world. Not to mention, chocolate is suiting well with booming middle classes in China, India, and Brazil. Euromonitor analyst Francisco Redruello noted that China’s middle class, which he described as 300 million strong, “is trading up to chocolate from sugar confectionery.” This is a great time for both Cadbury and Kraft.

Comments anyone?

Whether you agree or disagree, we’d love to know what you think. Leave your opinion, thoughts, and/or comments below. Useful links to resources providing additional insight are especially appreciated. Thanks. =)

Related Links

http://news.bbc.co.uk/2/hi/business/8492956.stm

http://adage.com/article?article_id=141708