China’s big and it’s hard to know who likes what. However, one thing is certain. Research and data from getchee show that people in northern China seem more like sportswear people than those in the south. Based on the major cities in each of the five China regions, take a look at how many people each Nike, Adidas, Li Ning, and Anta store could pack in.
Discussion Questions
1. What will it take to boost sportswear brand penetration in southern China?
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