Helping Hand

Filling you in on our recent seminar.

The getchee seminar on retail and distribution solutions for China’s lower tier cities was held on Wednesday, June 9. For all the persons who could not attend, we would like to give you a short summary. The seminar was fully attended by representatives from:

+ 3 of the top 5 sporting goods brands
+ 2 of the top 10 QSR brands
+ The top home furnishings brand
+ Internationally recognized retail brands

Seminar Summary

A quick recap of what happened.

The first presentation gave us great insight into real experiences of hypermarkets expanding in China. James Grigsby, Vice President at getchee, then presented a methodology for sizing China’s lower tier cities to establish market potential.

The last presentation was given by Hsiang-Yun Chu, the Shanghai General Manager for Geopro, on city network planning with limited data. We will make our presentation slides available in pdf format. To receive a copy or to schedule a consultation, please feel free to call us anytime at +886.2.7718.0700 or send a message to philip.tomlin@getchee.com.

Contact Us

It’s our pleasure to answer your questions.

James Grigsby, Vice President
T: +886.2.2766.5100 ext. 103
E: james.grigsby@pacific-geopro.com

Howard Hsiao, Vice President of Sales
T: +886.2.7718.0700 ext. 523
E: howard.hsiao@getchee.com

Philip Tomlin, CRM Manager
T: +886.2.7718.0700 ext. 575
E: philip.tomlin@getchee.com

According to the Epoch Times, the gap between the rich and poor in China is widening. In addition, Chinese Premier Wen Jiabao states that the situation is very complex. It looks like there’s a lot of work to do. I hope they fix it soon.

In the meantime, let’s find out where the rich population live and shop so we can offer products and services they like. At the same time, let’s locate the lower to middle class so we can offer them products and services they need. In honor of Expo 2010’s slogan ‘Better City – Better Life’, here’s a glimpse of some geocoded Shanghai income demographics and points of interests (banks and convenience stores). Instead of waiting around for China to fix its government monopolies, let’s work on getting the right products and services in the hands of their target customers no matter rich or poor.

We’d love to know what you think. Leave your comments below. Useful links to resources providing additional insight are especially appreciated. Thanks from Eddie at getchee. =)

GeoPro and getchee are combining forces to strengthen our offering in emerging markets. Our newly formed entity will combine GeoPro custom services with getchee’s data and software. As a more robust solutions provider, we’ll be able to better serve our banking, FMCG, and retailer clients’ data, software, and analytical needs.

3 Reasons for the Merge

1. Strengthen Market Competitiveness
+ provide a more robust set of business solutions
+ eliminate the dilemma of cannibalization
+ increase market share
+ sustain organization longevity

2. Expansion & Growth
+ build stronger financial opportunities
+ support organization stability

3. Efficiency & Innovation
+ foster creativity and share resources
+ promote transparent communication
+ encourage a more streamlined workflow and increase productivity
+ solve problems quicker

We firmly believe this merger will help the combined entity excel and grow with confidence. We will be able to better serve our clients by enabling their brand expansion and optimization in emerging economies.

The Brand & Name

We have decided to keep the getchee branding. Although we will no longer be using the GeoPro brand and name, services, history, and experience that GeoPro has offered over the past 10 years, we will be incorporated and unified under the getchee brand. A new getchee, with added custom services and analytics from GeoPro, has an excellent opportunity to become the leader for emerging market solutions in Asia.

Please take a moment to see some of the market leading solutions we now offer for regions in China, India, and Southeast Asia.

We are happy to announce the launch of our new website. Our site includes the addition of five new getchee Solutions that further help brand owners expand and optimize their businesses in emerging economies.

What are the getchee Solutions?

Market
Understand current and potential markets. Determine optimal areas of a market to sell your products and services. Discover existing market gaps.
+ market potential analysis
+ market segmentation
+ standard and customized data

Network
Evaluate and optimize your retail networks. Analyze trade areas to select profitable sites and sales channels. Make the best store format decisions.
+ site selection recommendations
+ store network optimization
+ trade area analysis

Customer
Figure out who and where your customers are. Analyze and define customer segmentations to find market potential and build effective market strategies.
+ customer mapping
+ customer profiling
+ customer segmentation

Forecast
Know your market potential and predict sales of new products and services. Understand customer behavior and market trends to aid in sales forecasting.
+ market potential analysis
+ predictive analysis
+ trending and sales forecasting

Performance
Tune products and services to perform better in changing market conditions. Build effective marketing strategies to reach your customers.
+ brand management
+ channel optimization
+ sales territory alignment

What industries does getchee cover?

+ automotive
+ banking and finance
+ FMCG
+ retail food
+ retail merchandise

What regions does getchee support?

+ China (18 cities)
+ India (4 cities)
+ Southeast Asia (13 cities)

Learn more about the cities we support. We’re always updating our database.

How do we support getchee Solutions?

+ getchee Data™
+ getchee Enterprise™

Contact us for more information.