April Wu

China Market Strategy

November 19, 2015

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5 Remarkable TED Talks for Social Media Insights

A collection of the best TED Talk videos every digital marketer should watch

We all know that social media is a must for most brand owners nowadays. As a marketer, understanding what your customers act on social media is key for better engagement, and vice versa. Here are 5 inspiring social media TED Talks give you ideas how business can maximize the potential of social media.

1 – Evan Williams: The voices of Twitter users

In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.

2 –Jennifer Golbeck: The curly fry conundrum: Why social media “likes” say more than you might think

Do you like curly fries? Have you Liked them on Facebook? Watch this talk to find out the surprising things Facebook (and others) can guess about you from your random Likes and Shares. Computer scientist Jennifer Golbeck explains how this came about, how some applications of the technology are not so cute — and why she thinks we should return the control of information to its rightful owners.

3 – Michael Anti: Behind the Great Firewall of China

Michael Anti (aka Jing Zhao) has been blogging from China for 12 years. Despite the control the central government has over the Internet — “All the servers are in Beijing” — he says that hundreds of millions of microbloggers are in fact creating the first national public sphere in the country’s history, and shifting the balance of power in unexpected ways.

4 – Dave Troy: Social maps that reveal a city’s intersections — and separations

Every city has its neighborhoods, cliques and clubs, the hidden lines that join and divide people in the same town. What can we learn about cities by looking at what people share online? Starting with his own home town of Baltimore, Dave Troy has been visualizing what the tweets of city dwellers reveal about who lives there, who they talk to — and who they don’t.

5 – Tim Leberecht: 3 ways to (usefully) lose control of your brand

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.

 

Also worth watching:
7 Of The Best TED Talks On Data
The 5 Best TED Videos On China