April Wu

China Market Strategy

March 23, 2015

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2015 Most Valuable Chinese Apparel Brands

Top 7 Local Apparel Brand Rankings

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In late January, Millward Brown and WPP have published ” BrandZ ™ Top 100 Most Valuable Chinese Brands ” list.

For the local apparel brand owners, there are huge competition from international fast fashion brands, such as Zara, C&A, Uniqlo, H&M as well as the impact of economic slowdown regarding weaker purchasing power. They have optimized development strategy somehow in terms of business challenges. More and more continue to open new stores in tier2-3 cities. Outer growth of untapped area is one way to expand footprints and increase market share. Despite e-commerce booming, Chinese consumers are used buying clothes in physical stores. Store network planning will be a big concern for all market players in China.

Top Local Apparel Brands List

  •  Belle 百丽
    Belle is the top ladies’ shoes brand in China offering footwear products to the market. The target consumers are mainly the middle-class female which look for modern classic style.

 

  • Anta 安踏
    Anta is a sportswear brand covering products like sports footwear, apparel and accessory. Up to 2014, Anta’s market value was summed up to USD 3.87billion, which became the 5th biggest sporting goods company (market value) in the world after Nike, Adidas, Puma and Asics.

 

  • Metersbonwe 美特斯邦威
    Metersbonwe is leading casualwear retail brand in China. The company targets 18 to 25-year-old male and female consumers. The corporate slogan is “Be Different”.

 

  • Tata 他她
    Targeting city girls in 20-30s, Tata positon themselves a fashionable, trendy shoes brand which is young, stylish with attitude.

 

  • Youngor 雅戈尔
    Youngor is primarily engaged in manufacture of apparels and textile products, selling gentleman clothing.

 

  • Semir 森马
    Semir was created in 1998 and has since become a leading brand for casual clothing in youth market. Now it has over 3,000 shop outlets across China.

 

  • Septwolves 七匹狼
    Septwolves is one of the most famous men’s clothing makers in China. And it   and children’s wear.

Comments

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