April Wu

China Market Strategy

April 14, 2015

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2015 BRANDS 100

The Most Influential Brands in Taiwan

 

The Chinese business magazine “Business Weekly” and market research company, Ipsos has announced Taiwan 100 Most Influential Brands for 2014 survey results. The survey conducted by online questionnaire, selected valid samples from 1,000 people, focusing on FMCG, retail, digital, automobile, transportation, finance and insurance, telecomm, and IT industry.  This research evaluate how brands or corporates engage with Taiwan consumers through five categories including Leadership innovation, sense of trust, brand visibility, CSR (corporate citizenship) and O2O engagement (Online to Offline). The top three are internet-related companies, Google, Facebook and LINE.

Full List>>

Below is the most influential brands list in Taiwan.

  1. Google
  2. Facebook
  3. LINE
  4. 7-ELEVEN (CVS)
  5. YAHOO!
  6. YouTube
  7. Microsoft
  8. VISA
  9. PX Mart (Supermarket)
  10. Chunghwa Post
  11. Chunghwa Telecom
  12. Uni-President
  13. Apple
  14. Family Mart (CVS)
  15. SONY
  16. Carrefour (Hypermart)
  17. Watsons
  18. McDonald’s
  19. IMEI
  20. Starbucks
  21. ASUS
  22. MasterCard
  23. PChome
  24. TATUNG
  25. Taiwan High Speed Rail
  26. President Transnet
  27. IKEA
  28. CTBC Bank
  29. htc
  30. FAREASTONE
  31. Coca cola
  32. COSTCO (Hypermart)
  33. Nike
  34. UNIQLO
  35. Panasonic
  36. SAMSUNG
  37. RT-MART (Hypermart)
  38. TAIWAN BEER
  39. P&G
  40. adidas
  41. KYMCO
  42. Taiwan Mobile
  43. citibank
  44. DARLIE
  45. acer
  46. TOYOTA
  47. sym
  48. Cathay Life Insurance
  49. Mercedes Bens
  50. Tsannkuen燦坤
  51. EVA AIR
  52. KFC
  53. Colgate
  54. COSMED
  55. MOS BURGER
  56. Twitter
  57. Pizza Hut
  58. Kuang Chuan Dairy
  59. SHIN KONG MITSUKOSHI
  60. 85 café
  61. YAMAHA
  62. CHINA AIRLINES
  63. Fubon Financial Holdings
  64. Hey Song
  65. LUX
  66. BMW
  67. American Express
  68. NISSAN
  69. Nintendo
  70. Nestle
  71. SHLSEIDO
  72. Dominos
  73. IBM
  74. Dove
  75. Heineken
  76. LEXUS
  77. Volkswagen
  78. LG
  79. Unilever
  80. Nan Shan Life Insurance
  81. SOGO
  82. Gillette
  83. Amway
  84. Sinyi Realty
  85. HONDA
  86. SK-two
  87. Bayer
  88. DELL
  89. Panadol
  90. Airwaves
  91. Wang Steak
  92. Wei Chuan
  93. Jonnie Walker
  94. Ford
  95. MITSUSISHI MOTORS
  96. Yungching Realty
  97. pepsi
  98. HSBC
  99. L’oreal
  100. BlackBerry