Chris Hubbard

@chriswhubbard Market Strategy

December 19, 2013

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5 Asian Consumer Trends For 2014

A summary of 2014 Asia trend predictions.

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2014 looks to be another year of changing mindsets and priorities in Asia. Despite a much-reported growth ‘slowdown’ and political upheavals, the region’s development will continue apace.

Asian consumers will continue to rethink the status quo and demand that brands help them better manage – and even deliver balance – to their hyper-crammed lives. Here are 5 trends reflecting Asian change in 2014:

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Joshua Roberts

Creative Director

December 18, 2013

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Flash Retailing In Asia

Flash retailing, or pop-up retail, is a trend of opening short-term retail spaces.

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A pop-up retail space is a venue that is temporary — the space could be a sample sale one day and host a private cocktail party the next evening. The trend involves “popping-up” one day, then disappearing anywhere from one day to several weeks later.

These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity.

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