Johnny Lin

Data Production Manager

November 28, 2013

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7 Steps – Map Your Retail Locations For Free

Using Google Earth to map your network fast and free.

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If you’re a retailer with less than 10 stores, you can easily use a simple program like Excel to manage store information. However, if you have more than 10 stores, you already know Excel has it’s limits. Setting up a tool like Google Earth to help manage locations is often a first step retailers take when deciding to map networks. Today there are many mapping options available to retailers, from simple tools like Google Maps to advanced GIS enabled mapping tools like Kiwi. You can discover more tools in our article “5 mapping tools that can make your job easier.”

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Kenny Lee

VP, PMDO

November 22, 2013

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How Big Data & Social Media Are Changing Retail

Plus - Ways retailers can track social data and examples of successful execution.

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Big data and social media have a powerful relationship. Not only are both highly discussed online, they are of particular interest to modern retailers as they look for strategy insights. As big data and social media begin to merge, they are changing the ways retailers look to leverage their value. 

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Joshua Roberts

Creative Director

November 20, 2013

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Online Mall & Department Store Directories

How can retailers connect the digital and physical experience?

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Partnering with Australia’s fashion retailers, Westfield introduced the Searchable Mall westfield.com.au to better connect digital shoppers with physical stores.

The digital innovation aims to evolve Westfield’s digital strategy from an e-commerce site to an online destination which helps shoppers find what they want in their local shopping center and helps them buy their way – either in-store or online.

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