If you’re a retailer with less than 10 stores, you can easily use a simple program like Excel to manage store information. However, if you have more than 10 stores, you already know Excel has it’s limits. Setting up a tool like Google Earth to help manage locations is often a first step retailers take when deciding to map networks. Today there are many mapping options available to retailers, from simple tools like Google Maps to advanced GIS enabled mapping tools like Kiwi. You can discover more tools in our article “5 mapping tools that can make your job easier.”
Big data and social media have a powerful relationship. Not only are both highly discussed online, they are of particular interest to modern retailers as they look for strategy insights. As big data and social media begin to merge, they are changing the ways retailers look to leverage their value.
就商业营运的角度而言，地理资讯科学 和 新地理学 在实务上均会拿来应用；如果说要区分这两者的不同，还真不容易。藉著本篇文章，给大家提供简单的说明及如何来运用。
Partnering with Australia’s fashion retailers, Westfield introduced the Searchable Mall westfield.com.au to better connect digital shoppers with physical stores.
The digital innovation aims to evolve Westfield’s digital strategy from an e-commerce site to an online destination which helps shoppers find what they want in their local shopping center and helps them buy their way – either in-store or online.
As competition to satisfy customer expectation grows, the importance of understanding customer experience swells in parallel.